Morocco is set to increase cigarette prices at the beginning of 2026 following the completion of a report by the commission responsible for approving tobacco prices, according to Le360. The report has been submitted to the Minister of Economy and Finance, ahead of a ministerial decree expected to be published in the Official Bulletin. The measure is part of the government’s gradual reform of tobacco taxation aimed at narrowing price gaps between cigarette categories and boosting state revenues.
The price increase could reach up to MAD 2 ($0.22) per pack for widely consumed “popular” cigarette brands, including Marquise, Casa, and Fortuna. Gauloises may see a smaller adjustment, while premium brands are not expected to be affected at this stage. The increase is scheduled to take effect on January 1, 2026, and is likely to have the greatest impact on lower-income consumers, who predominantly purchase popular brands.
Under this plan, the specific Internal Consumption Tax component will rise from MAD 100 ($11) in 2022 to MAD 550 ($60.50) by 2026, while the minimum tax on 1,000 cigarettes will increase from MAD 710.2 ($78.12) to MAD 953 ($104.83), adding continued upward pressure on retail prices.
