Although North American consumers drive the majority of the nicotine pouch industry’s revenue (78.4%), a new report from eCig One finds that manufacturers outside the United States capture the majority (75%) of modeled search visibility for white-label production queries. The study estimates search-driven demand by capturing the rankings of 29 white-label pouch manufacturers across 14 high-intent search keywords. A modeled click-through rate is then applied to each ranking. The analysis uses a ranking snapshot from December 2025 and sources monthly search volumes from Ahrefs.
Number of White-Label Nicotine Pouch Manufacturers by Nation
The top six contract manufacturers hold about 76% of modeled search-driven demand for white-label nicotine pouch manufacturing, according to the report. The top three manufacturers—NicoKickers (24.9%), Daily Manufacturing (15.5%), and TJP Labs (13.4%)—account for more than half of modeled search visibility across the 14 tracked keywords.
“The data suggests a gap between where demand is forming and where manufacturers are capturing it,” said study author Jason Artman. “There may be an opening for white-label manufacturers to attract more business by meeting clients where they are.”
The report notes that the model estimates relative share of search-driven opportunities and that conversions and revenue depend on many other factors in addition to search visibility.
