Al Fakher says it has officially entered the nicotine pouch market with eight new products now available on Hookah.com. The company previously announced its intentions to launch a new tobacco-free product line and expand beyond its core hookah business into the fast-growing modern oral category at the Total Products Expo in March. The pouches come in four flavors inspired by the brand’s heritage—Frosty Apple, Spearmint, Mango, and Wintergreen—and are offered in 4 mg and 8 mg strengths, priced at $5.99 per can.
Al Fakher said the move positions the company to tap into a global category growing at roughly 30% annually, while targeting consumers familiar with its flavor portfolio, particularly those connected to hookah culture.
