KT&G launched its FLEX heated tobacco device and FAIIM tobacco sticks in Kazakhstan recently, marking its entry into the country’s heated tobacco market. The products are locally branded versions of the company’s lil AIBLE device and AIIM sticks sold in South Korea. Initial distribution is limited to Almaty, with plans to gradually expand sales channels. KT&G has also opened a FLEX flagship store at Forum Mall in Almaty, offering product information, customer consultations, and other services.
The launch is part of KT&G’s strategy to expand its next-generation products business internationally. The company said it is also working to establish local manufacturing facilities and expand distribution networks through its Kazakhstan subsidiary. KT&G said it plans to build on its existing conventional cigarette business while developing its heated tobacco presence in the market.
