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  • Vietnam to Ban E-Cigarette and Heated Tobacco Investments

    Vietnam to Ban E-Cigarette and Heated Tobacco Investments

    Vietnam plans to ban all investment and business activities related to electronic cigarettes and heated tobacco products in a move aimed at protecting public health. The proposal, discussed at the National Assembly’s 50th Standing Committee session, is part of a broader revision of the Investment Law to simplify project approvals and update prohibited business sectors.

    Deputy Finance Minister Nguyễn Thị Bích Ngọc said the draft law would restrict prior approval to sensitive projects, including those affecting national security, the environment, or major infrastructure. The ban aligns with Resolution 173 adopted in November 2024, which calls for a nationwide prohibition on the production, trade, import, storage, transportation, and use of e-cigarettes, heated tobacco, and other addictive substances.

    Lawmakers welcomed the reforms while recommending limited exceptions for exports, scientific research, medical use, or national defense. If passed, the measure would mark Vietnam’s strongest action yet against new forms of tobacco, reinforcing the country’s commitment to public health amid the global surge in vaping and heated tobacco use.

  • JTI Introduces Ploom AURA in Romania

    JTI Introduces Ploom AURA in Romania

    Japan Tobacco International launched its latest heated tobacco device, Ploom AURA, in Romania, offering adult consumers a modern and premium experience. The device features “SMART HEATFLOW technology, which preserves authentic tobacco flavors without combustion or smoke, while its sleek, curved design ensures ease of use and a sophisticated look.” Sobranie refills with CleanSeal technology complement the device, preventing tobacco leakage and enhancing the overall experience.

    Marian Zamfir, Marketing Director for JTI Romania, Moldova, and Bulgaria, said the device meets three essential consumer needs: taste, experience, and style, saying, “Ploom AURA was designed for adult consumers seeking solutions that align with their lifestyle and evolving preferences.” The launch follows JTI’s entry into Romania’s heated tobacco market in 2023 with the Ploom X device.

    Alexander Pitchka, General Manager of JTI Romania, Moldova, and Bulgaria, highlighted the company’s long-term vision in the country, citing its success in developing premium brands like Sobranie. He emphasized that the launch reflects JTI’s commitment to sustainability, consumer choice, and innovation.

  • BAT Launches Yoti Age Estimation System in Channel Islands

    BAT Launches Yoti Age Estimation System in Channel Islands

    BAT partnered with the Channel Islands Co-operative Society (Coop) and digital identity company Yoti to roll out facial age estimation technology across 10 Coop stores in Jersey, aiming to prevent underage access to tobacco and nicotine products.

    The initiative is part of BAT’s wider European deployment of Yoti technology, now active in over 600 stores and expected to reach 1,000 by year-end. Early trials have shown a 99% accuracy rate, with 99.3% of 13–17-year-olds correctly identified as underage. The system estimates a shopper’s age using a quick photo scan and deletes the image immediately after verification.

    BAT said the project underscores its global commitment to responsible retailing and youth access prevention. “Globally, technology is at the forefront of BAT’s transformation and plays a crucial role in combating underage access,” said Susanna De Iesu, Commercial Director, BAT UK&I. “Our partnership with Yoti demonstrates our advancement in technological innovation and provides an extra level of protection to ensure our products are sold solely to adult nicotine consumers.”

  • Imperial Launches THR Myth-Busting Series

    Imperial Launches THR Myth-Busting Series

    Imperial Brands Science launched a new educational video series to debunk common myths about nicotine, vaping, and other NGPs. The short videos address topics such as the “popcorn lung” myth, misconceptions about regulation and research, passive vaping versus passive smoking, and misunderstandings about nicotine itself.

    The series is in response to a new 2025 survey by Action on Smoking and Health (ASH) has found that misconceptions about vaping and next-generation products (NGPs) have reached record levels in Great Britain. According to the report, 63% of young people and 53% of adult smokers now wrongly believe that vaping is as harmful—or more harmful—than smoking. ASH noted that increased media focus on youth vaping may have contributed to this widespread misunderstanding.

    Imperial Brands said the initiative aims to improve public understanding of tobacco harm reduction and highlight the potential of NGPs as less harmful alternatives for adult smokers. “We want to ensure consumers have the right information and continue to challenge misconceptions through responsible education and communication,” the company said.

  • Altria to Webcast 2025 Q3 and Nine-Month Results

    Altria to Webcast 2025 Q3 and Nine-Month Results

    Altria Group, Inc. will host a live audio webcast October 30, at 9 a.m. ET, to discuss its third-quarter and nine-month business results. A press release with the results will be issued at approximately two hours in advance.

    CEO Billy Gifford and CFO Sal Mancuso will present the results and answer questions from investors and the media. The webcast is listen-only, and pre-registration is required. Directions are available at www.altria.com/webcasts. An archived version will be accessible on Altria’s website after the event.

  • Pakistan Tobacco Farmers in Crisis as PTB Surplus Order Flouted

    Pakistan Tobacco Farmers in Crisis as PTB Surplus Order Flouted

    Tobacco farmers in Khyber Pakhtunkhwa and Punjab are struggling as local companies fail to comply with the Pakistan Tobacco Board’s (PTB) September directive to purchase 40 million kilograms of surplus crop, according to Business Reporter. While some major firms have met their obligations, most local companies have delayed or refused purchases, leaving thousands of farmers with unsold tobacco and mounting financial losses, the article said.

    Farmers report that companies are buying tobacco below the Minimum Indicative Price and failing to honor payment terms, forcing growers to sell at throwaway prices to middlemen. In Swabi, for example, flue-cured Virginia tobacco remains in storage with no buyers in sight.

    Experts warn that issuing surplus orders without a monitoring framework or penalties has left farmers exposed. Compliant companies face liquidity and storage constraints, while non-compliant firms distort market dynamics. Industry analysts suggest that a second surplus order may be considered, but without stricter oversight, its impact could be limited.

    The crisis comes amid broader challenges for Pakistan’s legal tobacco industry, including falling domestic demand and economic pressures. Farmers emphasize that tobacco is a family livelihood, and the government’s lack of enforcement risks eroding trust in regulatory safeguards.

  • Ukraine’s Illegal E-Cigarette Market Costs $180M in Taxes

    Ukraine’s Illegal E-Cigarette Market Costs $180M in Taxes

    Ukraine’s e-cigarette market is almost entirely illegal, with the shadow market accounting for 93% of consumption, according to Mykola Pasichnyi, professor at the Kyiv National University of Trade and Economics. About 40% of vaping liquids are smuggled, while 60% is counterfeit and locally produced, he said.

    The illicit trade causes the government to lose an estimated 7.5 billion UAH ($180 million) annually in taxes, including excise, VAT, and local levies. Pasichnyi warned that combating this requires stronger enforcement by customs, border guards, and tax authorities, along with dedicated funding.

    Despite the scale of the problem, Ukraine’s draft 2026 budget allocates only an additional 13,500 UAH ($324) for the Bureau of Economic Security and none for customs reform, raising concerns over government priorities. Experts say urgent action is needed to regulate the market, recapture lost revenue, and curb the illegal trade.

  • Seminar Calls for THR Policy in Bangladesh

    Seminar Calls for THR Policy in Bangladesh

    Speakers at a seminar in Dhaka urged the Bangladesh government to adopt a practical tobacco harm reduction policy to cut smoking-related health risks. The event, titled “Policy for Progress: Towards Harm Reduction 2.0” and organized by Policy Exchange Bangladesh and the Bangladesh Harm Reduction Foundation, compared Bangladesh’s current approach with successful global models such as New Zealand and Sweden.

    Former World Medical Association secretary-general Dr. Delon Human said that New Zealand cut its smoking rate by nearly half by officially recognizing alternatives like vaping, while Bangladesh’s progress has been slower due to a lack of such policies. Other speakers warned that bans on electronic nicotine products have instead fueled illicit trade, depriving consumers of regulated, safer options and reducing tax revenue.

    Participants, including Timothy Andrews, director of consumer issues for the Tholos Foundation, and Schumann Zaman, president of the Bangladesh Electronic Nicotine Delivery System Traders Association, called for balanced regulation rather than prohibition, stressing that harm reduction strategies and legal frameworks could help Bangladesh transition to less harmful products and achieve meaningful progress in public health.

  • Philippine Harm Reduction Advocates Push for Smoke-Free Future

    Philippine Harm Reduction Advocates Push for Smoke-Free Future

    Advocates of tobacco harm reduction in the Philippines signed a joint manifesto Wednesday (October 15) calling for multi-sectoral collaboration and greater access to science-based alternatives to help reduce smoking-related harm. The signing, held in Mandaluyong City, brought together representatives from groups including the Nicotine Consumers Union of the Philippines (NCUP), Smokefree Conversations PH, Quit for Good, and the Philippine E-Cigarette Industry Association.

    The manifesto urged policymakers to empower adult smokers with better choices rather than continuing to rely solely on tobacco products, describing harm reduction as a “lifeline” for those unable to quit. It also called for the defense of the country’s Vape Law (RA 11900) that regulates vaporized nicotine and non-nicotine products as a legitimate public health measure.

    Advocates said adult smoking rates rose to 23.3% in 2023, underscoring the need for alternatives. NCUP founder Anton Israel emphasized the importance of educating the public about the difference between traditional tobacco and vaping products, adding that while vaping is not risk-free, it can be a less harmful step toward quitting smoking.

  • Philip Morris Italia Under Investigation for ‘Smoke-Free’ Language

    Philip Morris Italia Under Investigation for ‘Smoke-Free’ Language

    Italy’s competition authority launched an investigation into Philip Morris Italia for allegedly misleading advertising related to its “smoke-free” electronic cigarettes. The probe, announced today (October 15), centers on the company’s use of phrases such as “a smoke-free future” and “smoke-free products,” which regulators say could mislead consumers into believing the products are harmless.

    The Italian Competition Authority (AGCM), accompanied by financial police, searched two Philip Morris offices in Italy as part of the inquiry. The watchdog said that while these products do not involve combustion, they can still pose health risks and cause addiction.

    “Philip Morris Italia believes it has always acted in full compliance with applicable regulations,” a PMI spokesperson said regarding the proceedings initiated the AGCM. “The company is confident that its communication is factual, truthful, and fully consistent with both Italian and European legislation, which associate the absence of smoke with the absence of combustion. Italian Legislative Decree No. 6/2016, which transposes EU Directive 2014/40/EU, defines in Article 2, paragraph 5, a ‘smoke-free tobacco product’ (‘smokeless tobacco product’ in the English version of the directive) as ‘a tobacco product that does not involve a combustion process.’

    “The pursuit of a smoke-free future has been the primary global objective of Philip Morris International for nearly a decade—an ambition that the Italian affiliates have been working toward for years, alongside an integrated ‘Made in Italy’ value chain involving 44,000 people.

    “The company will continue to cooperate with the Authority throughout the proceedings to demonstrate the full legitimacy of its actions.”

    The move follows similar action in France earlier this year, where Philip Morris was fined €500,000 for promoting its IQOS heated tobacco device as safer under the classification of harm reduction.