Tag: AIR Limited

  • AIR Study Finds New Hookah Lowers Indoor Toxicants

    AIR Study Finds New Hookah Lowers Indoor Toxicants

    AIR Limited said a newly published, peer-reviewed study found significantly lower levels of indoor air pollutants from its OOKA electronic waterpipe and from e-cigarettes compared with conventional hookah and combustible cigarette use. The research, published in December 2025 in Contributions to Tobacco & Nicotine Research, was authored by cardiovascular researcher Dr. Ian M. Fearon and based on testing commissioned by AIR and conducted by Al Futtaim Element Materials Technology Dubai LLC in an unventilated facility.

    According to the study, conventional charcoal-heated waterpipes and cigarettes generated the highest increases in carbon monoxide, formaldehyde, particulate matter (PM10 and PM2.5), and other toxicants. By contrast, AIR’s OOKA device, which does not use charcoal, produced negligible carbon monoxide and roughly 40% lower particulate matter than conventional hookah in single-user scenarios, while e-cigarettes produced the lowest particulate levels overall. In multi-occupant scenarios, elevated volatile organic compounds and polycyclic aromatic hydrocarbons were observed primarily during cigarette smoking.

    AIR CEO Stuart Brazier said the findings support the view that electronic delivery systems may reduce secondhand exposure risks in indoor environments while maintaining social smoking traditions. The study comes as AIR prepares for a proposed business combination with Cantor Equity Partners III, which would take the company public on Nasdaq under the ticker “AIIR” in the first half of 2026, pending regulatory approvals.

  • AIR Acquires German Premium Hookah Brand NameLess

    AIR Acquires German Premium Hookah Brand NameLess

    Global hookah company AIR Limited announced the acquisition of NameLess, a well-known German brand of premium flavored hookah products. The move strengthens AIR’s leadership in the global flavored hookah market and expands its portfolio alongside flagship brand Al Fakher, the company said.

    The acquisition allows AIR to leverage its global distribution network across more than 90 markets to introduce NameLess’ offerings, including its top-selling Black Nana grape-mint flavor, to new audiences worldwide. The deal aligns with AIR’s strategy to meet rising demand for reduced-risk social inhalation products with premium flavors and fortifies its presence in Germany, a key growth market, the company said.

    CEO Stuart Brazier emphasized that the acquisition complements AIR’s product expansion initiatives, including the recent launch of Crown Switch, a rechargeable pod vape system in Germany featuring Greentank’s next-gen Quantum Vape and Coldstream technologies. AIR plans to roll out NameLess flavors internationally in the coming months.

  • AIR Partners with Snoop Dogg for New Hookah Flavors

    AIR Partners with Snoop Dogg for New Hookah Flavors

    Global hookah company AIR Limited announced a collaboration with entrepreneur Snoop Dogg to launch a premium line of Al Fakher hookah flavors. The new collection includes “Cloud 92,” “Dogg’s Delight,” “Midnight Blues,” “Tha G’z Mix” and “Money Honey,” available internationally at hookah.com

    “The partnership blends Al Fakher’s expertise in hookah craftsmanship with Snoop Dogg’s cultural influence, offering premium ingredients and science-backed safety research,” the company said. AIR CEO Stuart Brazier highlighted the company’s commitment to innovation, noting $115 million invested since 2019 and over 100 active or pending patents.