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Tag: Al Fakher

  • AIR Launches ‘Crown Switch’ in Germany

    AIR Launches ‘Crown Switch’ in Germany

    AIR Limited announced today (November 20) that its flagship Al Fakher brand has officially moved into the portable vape category with the launch of its Crown Switch device in Germany. Sold online via shisha-world.com, “Crown Switch is Al Fakher’s first rechargeable pod-based vape system using disposable pods and designed without ceramics or heavy metals, differentiating it from traditional coil-and-wick devices.”

    The product is powered by Greentank Technologies’ Quantum Vape platform and Coldstream cooling system, developed through a strategic partnership formed earlier this year. AIR says the technology delivers a colder, smoother, and more flavor-forward vapor experience aligned with Al Fakher’s hookah heritage.

    CEO Stuart Brazier said the launch reflects Al Fakher’s push to modernize its portfolio as hookah use expands in Western markets. The company plans a broader international rollout of Crown Switch in the coming months and anticipates accelerating new product development into 2026.

  • AIR Taking its Shisha Public on Nasdaq in 2026

    AIR Taking its Shisha Public on Nasdaq in 2026

    Shisha and inhalation technology company Advanced Inhalation Rituals (AIR) announced an agreement with Cantor Equity Partners to become publicly listed on the U.S. Nasdaq stock exchange under the ticker “AIIR” in the first half of 2026. Founded in the UAE, AIR owns Al Fakher, “the world’s largest shisha brand by sales volume, holding over 60% of the U.S. market.” In 2023, the company launched OOKA, “the world’s first pod-based, charcoal-free electronic shisha device, aimed at modernizing traditional shisha use.”

    AIR reported $375 million in net revenue and $150 million in adjusted EBITDA for 2024, underscoring strong financial performance. The company said its planned U.S. listing will enhance global visibility, attract international capital, and reinforce Dubai’s position as a hub for innovation.

  • AIR Partners with Snoop Dogg for New Hookah Flavors

    AIR Partners with Snoop Dogg for New Hookah Flavors

    Global hookah company AIR Limited announced a collaboration with entrepreneur Snoop Dogg to launch a premium line of Al Fakher hookah flavors. The new collection includes “Cloud 92,” “Dogg’s Delight,” “Midnight Blues,” “Tha G’z Mix” and “Money Honey,” available internationally at hookah.com

    “The partnership blends Al Fakher’s expertise in hookah craftsmanship with Snoop Dogg’s cultural influence, offering premium ingredients and science-backed safety research,” the company said. AIR CEO Stuart Brazier highlighted the company’s commitment to innovation, noting $115 million invested since 2019 and over 100 active or pending patents.

  • Al Fakher Launches MINI 3K

    Al Fakher Launches MINI 3K

    Al Fakher launched the MINI 3K, a “compact and stylish vaping device offering up to 3,000 puffs of rich, smooth flavor.” The device is equipped with a dual-pod system, allowing users to switch flavors easily while maximizing value.

    “In full compliance with the EU Tobacco Products Directive (TPD), the MINI 3K is a safe and legal choice for consumers across the European Union,” the company said. “Each device is clearly labeled and responsibly manufactured to meet the highest regulatory standards.”

  • Al Fakher Considering Going Public

    Al Fakher Considering Going Public

    Credit: Nomad Soul

    The Dubai-based shisha manufacturer Al Fakher has hired Rothschild and Co. to advise on strategic options, including a possible initial public offering, two sources familiar with the matter said, reports Reuters.

    An IPO would take place in the region, either on Saudi Arabia’s Tadawul or the Abu Dhabi Securities Exchange, the sources said.

    Al Fakher is owned by Advanced Inhalation Rituals, a private company that is majority owned by London-based Kingsway Capital.

    Al Fakher, which was founded in 1999, makes flavored shisha molasses for use in hookah and is sold in more than 100 countries, according to its website.

    Middle East companies bucked global trends last year to raise about $22 billion through IPOs, according to Dealogic, which was more than half the total for the wider Europe, Middle East and Africa region.