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Tag: Another Snus Factory

  • ASF Launches LOOP in South Africa

    ASF Launches LOOP in South Africa

    Another Snus Factory (ASF), the Swedish nicotine pouch manufacturer acquired by KT&G and Altria in late 2025, launched its flagship LOOP nicotine pouch brand in South Africa through local distributor Venture South (Pty) Ltd. The initial rollout targets the Johannesburg and Cape Town markets with three products — LOOP Jalapeño Lime Hyper Strong, LOOP Red Chili Melon Hyper Strong, and LOOP Habanero Mint Hyper Strong — with plans to expand distribution based on consumer demand.

    ASF said South Africa, the largest nicotine pouch market in Africa, will serve as a strategic base for broader regional expansion. The launch supports KT&G’s strategy to expand its presence in the global nicotine pouch category following its joint acquisition of ASF with Altria, as the company continues to diversify its next-generation product portfolio and international footprint.

  • Altria and KT&G Partner in Pursuit of Modern Nicotine Growth

    Altria and KT&G Partner in Pursuit of Modern Nicotine Growth

    Altria Group, Inc. and KT&G Corporation announced they have signed a non-binding global collaboration memorandum of understanding (MOU) “to pursue joint growth opportunities in modern oral nicotine, non-nicotine wellness products, and operational efficiency in traditional tobacco.” The partnership builds on Altria’s long-term goal of expanding into adjacent international categories beyond cigarettes, first outlined in 2023.

    The companies said their complementary strengths would accelerate innovation and market expansion. As an initial step, an Altria subsidiary will acquire an ownership interest in Sweden-based Another Snus Factory (ASF), concurrent with KT&G’s purchase of the company, giving both parties a foothold in the LOOP nicotine pouch brand. They also plan to evaluate ways to expand Altria’s on! and on! PLUS oral nicotine products to select markets.

    Beyond nicotine, the collaboration extends into the U.S. wellness and energy space through Altria and KT&G’s Korea Ginseng Corporation, which will jointly explore new product opportunities. The two firms will also work to improve operational efficiency in traditional tobacco businesses, with the aim of strengthening competitiveness and creating transferable capabilities for future international smoke-free ventures.