Earlier this week, Altria and Juul asked a California federal court to pause an ongoing antitrust case while they appeal a class certification ruling to the Ninth Circuit. The lawsuit centers on Altria’s 2018 $12.8 billion investment in Juul, which plaintiffs allege reduced competition by prompting Altria to exit the e-cigarette market, leading to higher prices and fewer product options.
The companies argue that the appeal raises significant legal questions around class definitions and applicable laws, and that continuing the case could result in unnecessary litigation if the ruling is altered. Plaintiffs have opposed the request, noting the case has been ongoing for more than six years, as both sides acknowledge the current trial schedule will need to be revised pending the appellate process.