Regulatory compliance consultancy Arcus Compliance launched MAVRYX Assistant, a subscription-based software tool designed to help small businesses monitor regulatory requirements in the UK and Europe. The platform targets founders, start-ups, and brands in the nicotine and beauty industries, offering regulatory news summaries, regulatory horizon monitoring, an ingredients checker, product portfolio monitoring, and an AI-powered chat assistant. The ingredients checker identifies upcoming ingredient restrictions and provides countdowns to implementation deadlines to help businesses assess reformulation requirements.
Developed over six years, the platform draws on Arcus Compliance’s regulatory expertise working with brands in more than 50 countries. Founder Lee Bryan said the tool is intended to give smaller businesses access to regulatory information traditionally available to larger companies with in-house compliance teams. MAVRYX Assistant is available in English, Korean, Spanish, and Chinese through 12-month subscriptions covering one, three, or five users. The company plans to expand into the U.S. and Asia in the first quarter of 2027, followed by a global rollout later in the year.