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Tag: ASF

  • ASF Launches LOOP in South Africa

    ASF Launches LOOP in South Africa

    Another Snus Factory (ASF), the Swedish nicotine pouch manufacturer acquired by KT&G and Altria in late 2025, launched its flagship LOOP nicotine pouch brand in South Africa through local distributor Venture South (Pty) Ltd. The initial rollout targets the Johannesburg and Cape Town markets with three products — LOOP Jalapeño Lime Hyper Strong, LOOP Red Chili Melon Hyper Strong, and LOOP Habanero Mint Hyper Strong — with plans to expand distribution based on consumer demand.

    ASF said South Africa, the largest nicotine pouch market in Africa, will serve as a strategic base for broader regional expansion. The launch supports KT&G’s strategy to expand its presence in the global nicotine pouch category following its joint acquisition of ASF with Altria, as the company continues to diversify its next-generation product portfolio and international footprint.

  • KT&G Preparing Pilot Line for Oral Nicotine Product

    KT&G Preparing Pilot Line for Oral Nicotine Product

    KT&G is developing a smokeless nicotine product designed for oral absorption and is preparing a pilot production line for research and development in South Korea, according to local media outlet The Elec. The pilot equipment will be supplied by PNT, a manufacturer known for roll-to-roll battery and display production systems. KT&G said the project is in an early stage and that plans for domestic or international commercialization of nicotine pouches or related products have not been finalized.

    The move aligns with growing global competition in nicotine pouches, led by brands such as Zyn and VELO. KT&G last year participated with Altria in the acquisition of Scandinavian pouch companies ASF AB and ASF AS. In South Korea, however, nicotine pouches currently lack formal sales authorization under the Tobacco Business Act, and products are primarily obtained through overseas purchases or unofficial channels, meaning any domestic launch would be dependent on regulatory changes.