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Tag: Aura

  • JT Introduces ‘Purple Dusk’ for Ploom AURA

    JT Introduces ‘Purple Dusk’ for Ploom AURA

    JT released the fourth offering in its limited color series for the Ploom AURA today (January 13), introducing “Purple Dusk.” It joins “Amber Haze,” “Bronze Royal,” and “Aqua Green.”

    Regarding Purple Dusk, JT says, “the deep colors reminiscent of the night scene and the accented patterned front panel create a mysterious atmosphere and presence. It contains the desire to be close to the moment to enjoy the night in your own way and to encourage the time you spend with your sensibility.”

    A limited quantity is available in Japan for pre-sale at CLUB JT online shop and Ploom Shop for 2,980 yen ($18.77). It will be available at convenience stores and some tobacco stores beginning January 20.

  • JTI Introduces Ploom AURA in Romania

    JTI Introduces Ploom AURA in Romania

    Japan Tobacco International launched its latest heated tobacco device, Ploom AURA, in Romania, offering adult consumers a modern and premium experience. The device features “SMART HEATFLOW technology, which preserves authentic tobacco flavors without combustion or smoke, while its sleek, curved design ensures ease of use and a sophisticated look.” Sobranie refills with CleanSeal technology complement the device, preventing tobacco leakage and enhancing the overall experience.

    Marian Zamfir, Marketing Director for JTI Romania, Moldova, and Bulgaria, said the device meets three essential consumer needs: taste, experience, and style, saying, “Ploom AURA was designed for adult consumers seeking solutions that align with their lifestyle and evolving preferences.” The launch follows JTI’s entry into Romania’s heated tobacco market in 2023 with the Ploom X device.

    Alexander Pitchka, General Manager of JTI Romania, Moldova, and Bulgaria, highlighted the company’s long-term vision in the country, citing its success in developing premium brands like Sobranie. He emphasized that the launch reflects JTI’s commitment to sustainability, consumer choice, and innovation.

  • JT Launches Ploom AURA in Japan

    JT Launches Ploom AURA in Japan

    Japan Tobacco Inc. launched its next-generation heated-tobacco device today (May 27) in Japan, the Ploom AURA. The device will initially be available in its Ploom stores and CLUB JT online shop. In parallel, JT Group will roll out EVO, its exclusive and premium heated tobacco sticks, “to complement Ploom AURA and provide adult consumers with the latest and most technologically advanced propositions in the heated tobacco segment,” according to the company. A nationwide launch of Ploom AURA and EVO will start on July 1 in convenience stores and tobacco retail shops, and will roll out globally in the near future.

    “In the reduced-risk products [RRP] category, we are focusing on providing adult consumers with quality products, rooted in technology, consumer insights, and experience, and I truly believe Ploom AURA embraces all these aspects and more,” said Takehiko Tsutsui, executive vice president of RRPs.

    JT Group said it will continue to prioritize investments in the heated tobacco sticks segment through 2027, and will be investing 650 billion yen ($4.5 billion) in RRP, much for the Ploom AURA and its launch.

    “The RRP category is reshaping the global tobacco landscape, and I am confident that Ploom AURA and EVO will play key roles in supporting JT Group’s ambition of reaching mid-teens share in the HTS segment by 2028,” said Tsutsui.