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  • BAT Piloting Facial Age Verification in Italy

    BAT Piloting Facial Age Verification in Italy

    BAT Italia announced that it is partnering with digital identity firm Yoti to pilot facial age-verification technology aimed at preventing minors from purchasing nicotine products. The collaboration uses Yoti’s age-estimation service, which verifies whether a customer is over 18 through facial scanning without storing images or identifying individuals, in line with privacy regulations. The testing phase has begun in 119 BAT pop-up stores across Italy. Customers scan a QR code with their smartphone to initiate the process, adding an additional layer to standard ID checks. BAT said the system is designed to strengthen responsible sales practices for nicotine products.

    According to BAT, data from an earlier rollout in Croatia showed a 99% accuracy rate. BAT Italia said the introduction of the technology supports compliance with age-restriction laws and reflects the company’s stated commitment to preventing youth access to nicotine products.

  • Tobacco Industry Alarmed at Bangladesh’s Policy-Making Exclusion

    Tobacco Industry Alarmed at Bangladesh’s Policy-Making Exclusion

    Bangladesh’s three largest tobacco companies—British American Tobacco, Philip Morris, and JT International—issued a rare joint statement criticizing the government’s move to advance amendments to the Tobacco Control Act without broad stakeholder consultation. The companies said several provisions in the draft ordinance are not evidence-based and would create “far-reaching, negative consequences” for the economy, tax revenue, foreign investment and millions of people connected to the industry.

    The firms argued that proposed ingredient bans would threaten cigarette production entirely, while new retail licensing requirements could disrupt sales for 1.5 million small retailers and impact the livelihoods of 150,000 tobacco farmers. They also warned that prohibiting smokeless nicotine and tobacco products would remove alternatives for adult consumers and likely expand an already growing illicit market, citing experiences in India and Australia.

    Industry leaders urged the government to re-engage manufacturers, farmers, retailers, and other affected groups, noting that previous reforms in 2005 succeeded because of inclusive dialogue. With tobacco tax revenue growth slowing and the sector supporting an estimated 4.4 million livelihoods, the companies called for a “balanced and comprehensive solution” to avoid unintended economic and public-health setbacks.

  • Tobacco Industry Alarmed at Bangladesh’s Policy-Making Exclusion

    In a unified statement, the industry leaders, British American Tobacco Bangladesh (BATB), Philip Morris Bangladesh, and JT International Bangladesh, said:
    “While we fully support the Government’s commitment to public health, we believe that the certain measures proposed in the draft ordinance are not evidence-based, and will jeopardize the local livelihoods, further fuel an already growing illicit tobacco market, result in government tax revenue leak, and discourage further foreign investment – ultimately severely impacting an already declining industry.

    “Amongst multiple detrimental clauses, the draft includes an ingredient ban, which poses direct threat to the current cigarette operations in the country entirely. The ingredients included in the proposal for ban are essential for processing, manufacturing, and preservation, and are critical to ensure product integrity. In addition, other business-critical clauses, such as mandating retailers license to sell cigarettes, will impact the current 1.5 million retailers and disrupt the legal sales of tobacco products to the retailers and the operations of associated 150,000 tobacco farmers, until the licenses are made available to all the impacted parties and this requires a fair and transparent process with proper consultation.

    “Furthermore, the proposed prohibition of smokeless nicotine and tobacco products will take away legitimate choices for adult nicotine consumers, who are looking for reduced risk profile alternatives compared to combustible cigarettes, to transition from combustible tobacco. A de-facto ban on these important product categories will further boost an existing illicit market with compromised quality products, as seen in other countries such as India and Australia. The illicit products will not be controlled by any standards to ensure product quality, further increasing the risk for consumer access to these products.”

    “Enacting the proposed Bill without a holistic stakeholder-inclusive consultation poses significant risks to Bangladesh’s economy and public health objectives. We urge the Government to consider the views of manufacturers, impacted farmers, marginalized retailers, hawkers, printers, and others in the value chain, to avoid the negative, unintended consequences caused by these proposed amendments. We are fully committed to collaborating with the Government, alongside other stakeholders, to find a balanced and comprehensive solution.”

  • BAT Extends £1.3B Share Buyback for 2026

    BAT Extends £1.3B Share Buyback for 2026

    British American Tobacco extended its 2024 share buyback program by up to £1.3 billion for 2026. The company has entered an irrevocable, non-discretionary agreement with UBS AG London Branch to execute the next tranche, expected to run from January 2 to February 11, 2026, during the company’s closed period.

    UBS will act independently in making trading decisions. All repurchased shares will be cancelled to reduce the company’s share capital, with purchases carried out under existing shareholder authority and in line with UK market regulations.

  • U.S. Momentum Keeps BAT FY25 On Track

    U.S. Momentum Keeps BAT FY25 On Track

    BAT released its 2025 full-year pre-close trading update today (December 9), saying it expects around 2% revenue and adjusted operating profit growth in FY25, with New Category revenues accelerating to double-digit growth in H2 to deliver mid-single-digit growth for the full year. Performance is being led by the U.S., where stronger combustibles results and Velo Plus momentum are driving revenue and profit, with Velo Plus on track to be profitable for the full year. Early federal and state enforcement efforts against illicit vapor products are also supporting recent improvements in Vuse volumes and revenues.

    Growth in New Categories is being driven primarily by Velo, now the “fastest-growing Modern Oral brand globally,” with strong share gains across priority markets and accelerating U.S. performance. While glo revenue remains broadly flat due to competitive pressure and platform transitions, the company is launching glo Hilo in premium heated tobacco markets. Vuse is showing improving H2 trends, supported by enforcement against illicit products, and early traction for the premium Vuse Ultra platform in Canada, Germany, and France, despite ongoing headwinds in the U.S. and Canada.

    Looking ahead, the company remains confident in its mid-term growth targets from 2026, guiding for 3–5% revenue growth, 4–6% profit growth, and 5–8% EPS growth, with 2026 likely at the lower end of the range. Strong cash generation continues, with operating cash flow conversion expected to exceed 95% and leverage targeted to fall to 2.0–2.5x by end-2026. Capital returns remain a priority, with progressive dividends and an expanded £1.3bn share buyback program for FY26.

  • BAT Completes $420M Block Trade of ITC Hotel Shares

    BAT Completes $420M Block Trade of ITC Hotel Shares

    On December 4, British American Tobacco announced that its subsidiaries planned to sell between 7% and 15.3% of their shares in ITC Hotels through an accelerated bookbuild, with the exact number of shares to be determined by optimal pricing. Proceeds from the sale, CEO Tadeu Marroco said, would help BAT move toward its “target 2–2.5x net debt/EBITDA leverage” by the end of 2026.

    On December 5, the trade was completed, with 187.5 million ordinary shares going to investors by way of an accelerated bookbuild process. The Block Trade Shares represent 9% of ITC Hotels’ issued ordinary share capital, and amounted to INR 38.2 bn ($420 million). Following the trade, BAT still retains a 6.3% holding in ITC Hotels.

    Established in 1975, the business of ITC Hotels has grown to encompass over 140 hotels across more than 90 destinations in the Indian subcontinent.

  • Pakistan’s Pouch Market Reshaping Tobacco Landscape

    With a smoking rate of 19.5% and high instances of smoking-related illnesses, Pakistan is beginning to embrace the shift to lower-risk alternative products, including a quickly expanding nicotine pouch market that is not only good news for health advocates but is creating business opportunities as well.

    Philip Morris (Pakistan) Limited recently began local production of ZYN at its Sahiwal facility, following British American Tobacco’s early entrance with Velo in 2019, solidifying Pakistan as a key growth market for modern oral nicotine products. Industry momentum is being driven by strong demand from adult tobacco users seeking alternatives to cigarettes and traditional oral products such as paan, naswar, and gutka. A recent LMIC case study cited Pakistan as having the world’s largest consumer base for nicotine pouches, noting toxicant levels far lower than in conventional oral tobacco.

    Local production is boosting jobs, tax revenue, and regulatory oversight, but authorities are expected to weigh stricter age controls, product standards, and monitoring as the category scales.

  • BAT to Sell Stake in ITC Hotels to Reduce Debt

    BAT to Sell Stake in ITC Hotels to Reduce Debt

    British American Tobacco announced that its subsidiaries plan to sell between 7% and 15.3% of their shares in ITC Hotels through an accelerated bookbuild. The exact number of shares will be set to optimize pricing. Established in 1975, the business of ITC Hotels has grown to encompass over 140 hotels across more than 90 destinations in the Indian subcontinent.

    Proceeds from the sale will help BAT move toward its “target 2–2.5x net debt/EBITDA leverage” by the end of 2026. BAT’s stake in ITC Hotels arose from a recent demerger and is not considered a strategic holding, CEO Tadeu Marroco said. Final sale details will be disclosed after the transaction closes.

  • VELO, McLaren Unveil Fan-Created Livery for Abu Dhabi GP

    VELO, McLaren Unveil Fan-Created Livery for Abu Dhabi GP

    VELO and the McLaren Formula 1 Team have unveiled a special, fan-created livery for the 2025 Abu Dhabi Grand Prix. Designed by nine McLaren superfans from around the world, the livery features bespoke icons inspired by personal memories, team milestones, and McLaren’s broader community spirit.

    VELO, McLaren Unveil Fan-Created Livery for Abu Dhabi GP

    VELO and the McLaren Formula 1 Team have unveiled a special, fan-created livery for the 2025 Abu Dhabi Grand Prix. Designed by nine McLaren superfans from around the world, the livery features bespoke icons inspired by personal memories, team milestones, and McLaren’s broader community spirit.

    The project is part of the “Live Your Fandom” campaign, which has delivered unique fan experiences throughout the season. In August, the selected superfans visited the McLaren Technology Centre for a behind-the-scenes tour, a design workshop, and sessions with McLaren Racing CEO Zak Brown and driver Lando Norris—where they unknowingly helped shape the final livery.

    “VELO is proud to celebrate these experiences that allow fans to embrace their own unique fandom as part of a community,” said Luca Angiolillo, Global Head of Partnerships at BAT, “and we can’t wait to see this special fan-driven takeover take center stage at the season finale.” In August, the selected superfans visited the McLaren Technology Centre for a behind-the-scenes tour, a design workshop, and sessions with McLaren Racing CEO Zak Brown and driver Lando Norris—where they unknowingly helped shape the final livery.

    “VELO is proud to celebrate these experiences that allow fans to embrace their own unique fandom as part of a community,” said Luca Angiolillo, Global Head of Partnerships at BAT, “and we can’t wait to see this special fan-driven takeover take center stage at the season finale.”

  • Kenya Stays Defamation Case Based on ‘Tobacco Bribes’

    Kenya Stays Defamation Case Based on ‘Tobacco Bribes’

    Kenya’s Court of Appeal temporarily halted the defamation case filed by National Assembly Speaker Moses Wetang’ula against the BBC, which he accused of defaming him in the 2015 documentary Panorama: The Secret Bribes of Big Tobacco. Wetang’ula seeks damages and costs over allegations that British American Tobacco bribed him while he served as Bungoma Senator.

    The BBC argued that continuing the High Court case would undermine its appeal and block access to crucial evidence from UK courts. Wetang’ula opposed the request, calling it procedurally flawed and delayed.

    The appellate court agreed the BBC raised an arguable point, noting the delay was not excessive and emphasizing the constitutional right to a fair trial. It granted the stay, pausing the High Court proceedings until the appeal is resolved, with costs to follow the outcome.