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Tag: Black Buffalo

  • Black Buffalo Named Official Dip of Major League Fishing

    Black Buffalo Named Official Dip of Major League Fishing

    Black Buffalo Inc. announced that it has been named the “Official Dip of Major League Fishing” under a yearlong marketing partnership spanning the Bass Pro Tour, Fishing Clash Team Series, Tackle Warehouse Pro Circuit, Toyota Series, and Phoenix Bass Fishing League. The agreement integrates the brand across MLF’s social, broadcast, livestream, newsletter, and on-site event channels, including logo placement on 2026 Team Series boat wraps and a major presence at REDCREST 2026 and the Outdoor Sports Expo at Table Rock Lake near Springfield.

    Executives from both organizations said the partnership aligns with the outdoor lifestyle of MLF’s fanbase and Black Buffalo’s adult consumer audience aged 21+, with brand visibility planned across the league’s 360-degree media platform throughout the 2026 season.

  • Black Buffalo Recognizes Retailers as Sales Grow

    Black Buffalo Recognizes Retailers as Sales Grow

    Black Buffalo says it continues to expand its footprint nationwide as demand grows for modern smokeless alternatives, with the brand highlighting strong retail performance across the U.S. With its annual Herd Preferred Awards, the company reported that its top-performing partners — including Sheetz, Wawa, Pilot Company, and Love’s Travel Stops —are driving increased can volume and higher cans per week (CPW), reflecting sustained momentum at the backbar. According to Black Buffalo, its adult consumer base, dubbed “The Herd,” is highly engaged, with shoppers traveling an average of nearly 13 miles to purchase the product, underscoring brand loyalty and pull-through at retail. The company said it remains focused on responsible growth and increasing retail accessibility as it scales distribution across key markets.

  • Black Buffalo’s Boss Honored with Goldman Sachs Award

    Black Buffalo’s Boss Honored with Goldman Sachs Award

    Black Buffalo co-founder and president Mark Hanson was honored by Goldman Sachs as one of the Most Exceptional Entrepreneurs of 2025 at its Builders and Innovators Summit. The recognition follows Black Buffalo’s national retail expansion, growth of its “Herd Rewards” loyalty program, and continued investment in R&D and compliance serving adult nicotine consumers. “This award is a reflection of the Black Buffalo team’s tireless dedication to excellence, foundational commitment to compliance, and relentless pursuit to deliver innovative products to our adult consumers,” Hanson said. The Summit, now in its 14th year, brings together founders and CEOs of hypergrowth companies to share insights and advance business leadership.

  • Black Buffalo Tabs Booth as Chief Legal Officer

    Black Buffalo Tabs Booth as Chief Legal Officer

    Black Buffalo Inc. announced the appointment of Kellsi Booth as its Chief Legal Officer. Booth joins the Black Buffalo executive team with over a decade of experience in heavily regulated industries, with a focus on nicotine and tobacco. Most recently, she served as Vice President of Quality Assurance and Regulatory Affairs at Turning Point Brands, where she oversaw regulatory strategy and compliance for a portfolio of established consumer brands, including Zig-Zag and Stoker’s. Prior to that, she held a series of progressive roles at Juul Labs, Inc., where she drove initiatives in regulatory, quality, and policy matters.

    “Kellsi brings an unmatched depth of experience in regulatory affairs, legal strategy, and quality oversight,” said Matthew Hanson, Chief Growth Officer of Black Buffalo. “Her leadership will be pivotal as we continue our responsible, rapid growth within leading retail chains across the United States.”

    Booth has built a career navigating complex regulatory frameworks and advocating for responsible innovation within the industry. She is actively involved in several industry trade associations, including the Coalition of Manufacturers of Smoking Alternatives, and serves as one of the co-founders and board members of OWNiT (Organization of Women in Nicotine & Tobacco) — an initiative dedicated to empowering women across the nicotine and tobacco space.

  • Black Buffalo Adds Pro Slapper as Brand Ambassador

    Black Buffalo Adds Pro Slapper as Brand Ambassador

    Black Buffalo announced the addition of Power Slap standout Branden “The Butcher” Bordeaux to its growing roster of brand ambassadors. The alternative tobacco company’s roster of ambassadors includes UFC legends, pro athletes, and military heroes “who believe in hard work and resilience.”

    “A butcher, family man, and rising force in the world of Power Slap, Bordeaux embodies the resilience, grit, and work ethic at the core of the Black Buffalo brand,” the company said in its press release. “From running a mobile slaughter business in West Michigan to delivering heavy-handed performances in one of the fastest-growing combat sports, Branden brings a blue-collar mentality and unwavering purpose to everything he does.”

    As part of the partnership, Bordeaux will collaborate with the brand on exclusive content, community engagement, and bringing more visibility to Black Buffalo’s tobacco-alternative offerings.

    “I was introduced to Black Buffalo because I am a longtime dipper,” Bordeaux said. “Amazing company, with amazing products, run by even better people, and that’s what means the most to me. I am very honored to be part of the Black Buffalo family and to have such a great team of individuals behind me.”