Global hookah company AIR Limited announced the acquisition of NameLess, a well-known German brand of premium flavored hookah products. The move strengthens AIR’s leadership in the global flavored hookah market and expands its portfolio alongside flagship brand Al Fakher, the company said.
The acquisition allows AIR to leverage its global distribution network across more than 90 markets to introduce NameLess’ offerings, including its top-selling Black Nana grape-mint flavor, to new audiences worldwide. The deal aligns with AIR’s strategy to meet rising demand for reduced-risk social inhalation products with premium flavors and fortifies its presence in Germany, a key growth market, the company said.
CEO Stuart Brazier emphasized that the acquisition complements AIR’s product expansion initiatives, including the recent launch of Crown Switch, a rechargeable pod vape system in Germany featuring Greentank’s next-gen Quantum Vape and Coldstream technologies. AIR plans to roll out NameLess flavors internationally in the coming months.