Boveda announced that its two-way humidity controls designed specifically for the cannabis market will now be branded as Vivi, though materials, construction, and performance remain unchanged. The new brand will anchor a broader cure-to-storage system for cannabis, and Boveda said a dedicated Vivi team will support customers as the company expands its long-term presence in the industry.
The company—which caters to “moisture sensitive” niches such as cigars, guitars, and medical devices—said the move is designed to better serve cultivators, homegrowers, and consumers with branding tailored specifically to cannabis, while keeping the same humidity-control technology that has been used in the sector since 2007.