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Tag: Casa 1910

  • Casa 1910 AG Raises $3 Million, Drops Prices, Expands Distribution

    Casa 1910 AG Raises $3 Million, Drops Prices, Expands Distribution

    Casa 1910 AG announced key developments in its growth strategy, including the closing of a $3 million funding round, a strategic price decrease across its portfolio, and new global retail and distribution partnerships. The investment, secured on September 1, will support production scaling, inventory expansion, and accelerated product development for both Casa 1910 and Mexigars.

    In line with its growth strategy, Casa 1910 adjusted pricing—a 20-25% decrease across most brands—to support retailers and broaden consumer access, with additional inventory of its popular Mexigars brand available from November 2025. “This decision is about listening to the market and acting with conviction,” said Rob Maneson, who was appointed Chief Commercial Officer in April. “This is not about short-term sacrifice — it is an investment in the strength and resilience of our community.” 

    The company also announced new partnerships with Avolta and Heinemann Group, Premium Brands (Spain), Cigraal (APAC), Cigar Must (Switzerland), Wild Bill’s (USA), and multiple U.S. distributors, strengthening its presence across 22 countries and 17 U.S. states.

  • Rob Maneson Named CCO of Casa 1910

    Rob Maneson Named CCO of Casa 1910

    Yesterday (April 7), Casa 1910 announced the hiring of cigar industry veteran Rob Maneson to be its new global chief commercial officer.

    “Rob’s deep industry experience and strategic mindset will be instrumental in taking Casa 1910 to new heights,” said Serge Bollag, co-founder of Casa 1910, in a press release. “We are excited to have him on board as we continue to expand and share our passion for premium cigars with the world.”

    Most recently, Maneson was the president of the Americas for League of Fat Bastards Cigars, and previously was with Imperial Brands, serving as the head of the company’s two retail arms, Casa de Montecristo and later JR Cigar.

    “I’m thrilled to be joining Casa 1910, a brand that is redefining what it means to be a premium cigar company with deep Mexican heritage,” said Maneson. “The company’s commitment to craftsmanship and innovation aligns perfectly with my passion for building brands and growing businesses in the premium cigar space. I look forward to working with the team to expand Casa 1910’s reach worldwide.”