Truth Initiative announced it will use its presence at this year’s Celebration Bowl in Atlanta to highlight tobacco-related health disparities in Black communities and promote its EX digital cessation program. The organization, long critical of historic tobacco marketing practices directed at Black Americans, cited smoking-related death rates and high menthol use as key public-health concerns.
Throughout the event, Truth Initiative will run in-stadium messaging, digital advertising, and culturally focused outreach intended to engage HBCU students, alumni, and fans. Its programming, developed with Mayo Clinic, offers personalized quit plans and online community support.