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  • AIR Study Finds New Hookah Lowers Indoor Toxicants

    AIR Study Finds New Hookah Lowers Indoor Toxicants

    AIR Limited said a newly published, peer-reviewed study found significantly lower levels of indoor air pollutants from its OOKA electronic waterpipe and from e-cigarettes compared with conventional hookah and combustible cigarette use. The research, published in December 2025 in Contributions to Tobacco & Nicotine Research, was authored by cardiovascular researcher Dr. Ian M. Fearon and based on testing commissioned by AIR and conducted by Al Futtaim Element Materials Technology Dubai LLC in an unventilated facility.

    According to the study, conventional charcoal-heated waterpipes and cigarettes generated the highest increases in carbon monoxide, formaldehyde, particulate matter (PM10 and PM2.5), and other toxicants. By contrast, AIR’s OOKA device, which does not use charcoal, produced negligible carbon monoxide and roughly 40% lower particulate matter than conventional hookah in single-user scenarios, while e-cigarettes produced the lowest particulate levels overall. In multi-occupant scenarios, elevated volatile organic compounds and polycyclic aromatic hydrocarbons were observed primarily during cigarette smoking.

    AIR CEO Stuart Brazier said the findings support the view that electronic delivery systems may reduce secondhand exposure risks in indoor environments while maintaining social smoking traditions. The study comes as AIR prepares for a proposed business combination with Cantor Equity Partners III, which would take the company public on Nasdaq under the ticker “AIIR” in the first half of 2026, pending regulatory approvals.

  • Study: Shisha to Increase 90% at Hospitality Venues

    Study: Shisha to Increase 90% at Hospitality Venues

    The global hospitality sector is experiencing a shisha boom, with venue owners worldwide expecting demand to surge over the next two years, according to new research from AIR, a global social inhalation business.

    The study, conducted with 400 hospitality businesses in Spain, Germany, the U.S., and the UAE that offer shisha, aimed to explore future demand and trends in those growing shisha markets. The study said 90% of the businesses expect to see demand for shisha increase over the next two years, with overwhelming backing seen across all four markets.

    The research also revealed that businesses are exploring ways to meet evolving consumer expectations and gain a competitive advantage, with 87% of the venues saying they are open to introducing charcoal-free alternatives, recognizing the value of offering a cleaner, safer, and more efficient experience that aligns with the growing focus on health-conscious options. 

    “Venues that embrace cutting-edge shisha innovations are not only future-proofing their operations but also building loyalty by enhancing the overall customer experience,” Ronan Barry, chief legal and corporate affairs officer at AIR said. “By improving operational efficiency and meeting evolving expectations, these businesses are positioning themselves for long-term success in an increasingly competitive market.”

    The research also said charcoal-free shisha would reduce staff workload (28%), appeal to health-conscious consumers (27%), boost revenue (25%), and help meet regulatory requirements (25%).