Philip Morris International gave the media a look inside its $600 million Zyn nicotine pouch manufacturing plant in Aurora, Colorado, this week. The 150-acre facility, which began construction in late 2024 and is part of PMI’s U.S. smoke-free product expansion, is expected to create 500 jobs when fully operational in 2026. Despite ongoing infrastructure work and significant portions of the main building still under construction, the plant produced its first Zyn products in September 2025, which have already reached the market.
Tag: colorado
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Denver Vape Shops File Suit Against Flavor Ban
A group of Denver vape shop owners filed a lawsuit on January 23 challenging the city’s flavored tobacco ban, which took effect on January 1 after being approved by voters in November, arguing the ordinance is unconstitutional, inconsistently enforced, and harmful to small businesses. Filed by the Rocky Mountain Smoke Free Alliance, the complaint asks a Denver court to halt enforcement and declare the sale of separate flavor additives legal, claiming the ban violates equal protection, due process, and commercial speech rights by prohibiting flavored vaping products while exempting hookah tobacco and allowing continued cigarette sales.
The plaintiffs say vague definitions tied to marketing and packaging create uncertainty for retailers and have already led to store closures, job losses, and an estimated $13 million decline in tax revenue, while city officials counter that the ban is aimed at reducing youth tobacco use and say enforcement will include education as well as public-facing and undercover compliance checks. Public health advocates maintain the law is legally sound and necessary, noting courts have repeatedly upheld similar flavored tobacco restrictions.
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Retailers Feeling Huge Hit as Denver Flavor Ban Begins
Denver began enforcing its ban on flavored nicotine and tobacco products as of January 1, following voter approval of Referendum 310 in the November election with nearly 72% support. The measure, originally passed by the Denver City Council in 2024, prohibits the sale of most flavored tobacco products, including flavored e-cigarettes, cigars, and pipe tobacco, while exempting hookah tobacco sold at licensed hookah retailers. Possession and use of flavored products remain legal.
About 575 tobacco retailers in Denver are affected. Enforcement is being led by the Denver Department of Public Health and Environment through routine and undercover inspections. Retailers found in violation face escalating penalties, starting with a minimum 30-day suspension after two violations within a year and extending to up to one year for repeated offenses. From 2027, the suspension thresholds will tighten further.
Vape and smoke shop operators say the ban is already having a major business impact. Some retailers report losing up to half of their revenue tied to flavored products and are exploring alternatives such as expanding non-flavored inventory, shifting operations outside Denver, or increasing online sales.
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Colorado Flavor Ban Bill Dies
Tobacco Reporter Archives It happened again. For the second time in the last three sessions, a bill to regulate flavored nicotine products has died in Colorado’s General Assembly.
The proposal would have allowed a board of county commissioners to ban flavored tobacco and nicotine products. The House Business Affairs & Labor Committee defeated it on a 6-5 vote, according to Colorado Public Radio.
Several lawmakers on the committee voting against the bill cited concerns about its impacts on local businesses, echoing testimony from several vape shop owners who said it would have hurt sales if a county banned flavored vaping and other tobacco products.
“We have a long history of choosing to listen to the tobacco lobby,” said bill sponsor Rep. Elizabeth Velasco, as she appealed to her colleagues before the vote. “I hope that today we can really think about the children and make sure that we do the right thing to make sure that our children don’t have access to these products that have been targeted for them.”
The measure had already passed a Senate committee and the full Senate. As has been seen in prior years, the bill drew intense lobbying, with 141 lobbyists from both sides signing up to voice support, opposition, or neutrality, according to the state’s lobbyist disclosure website.
Tobacco companies like PMI, RJ Reynolds America, and Altria, represented by the lobbying company Brownstein Hyatt Farber Schreck, and industry groups, including the Vapor Technology Association, hired lobbyists in opposition to the legislation.
All the traditional anti-nicotine groups such as Bloomberg, Tobacco-Free Kids Action Fund and Kaiser Permanente also hired lobbyists in support.
In 2022, a bill to ban flavored tobacco statewide failed after Gov. Jared Polis said the issue should be handled at the local level.
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Colorado May Allow County Flavor Bans
Credit: Nathan A Senate bill in Colorado would grant counties the power to regulate or ban the sale and distribution of flavored vaping, cigarettes and other nicotine products.
Senate Bill 24-022 defines flavored nicotine and tobacco products as anything with a scent or flavor other than tobacco, including products that induce a cooling or numbing sensation.
Citing the U.S. Centers for Disease Control and Prevention, Rep. Kyle Brown, a sponsor of the legislation, said nearly 9 out of 10 adults who smoke every day first tried smoking “before they turned age 18.”
He said tobacco products are linked to negative health effects, including cancer, and that e-cigarettes and other vape products are “highly addictive and can harm adolescent brain development.”
A similar bill was introduced during the 2022 legislative session but died in the Senate. At the time, Gov. Jared Polis said he opposed the bill because he thought the matter should be handled at a local level.