The Philippines’ Department of Trade and Industry (DTI) is inviting stakeholders and the public to comment on a draft policy introducing a mandatory permitting system for advertising and sales promotion of vape products, including devices and novel tobacco products. The proposed Department Administrative Order (DAO) requires advertisers to obtain either an Advertisement Permit or Sales Promotion Permit from the Office for the Special Mandate on Vaporized Nicotine and Non-Nicotine Products before any campaign can be released.
Under the draft DAO, campaigns must be filed at least 30 days in advance, may run for up to one year (extendable by six months), and require submission of business registration documents, campaign materials, and proof that retail stores are not within 100 meters of schools or areas frequented by minors. Fees vary by permit type, geography, and number of prizes, and amendments must be reported 14 days before release.
The policy also introduces mandatory age-gating for online promotions to restrict access to users aged 18 and above.