El Septimo Cigars announced the complete global sell-out of its 20th Anniversary Doble Gran Reserva, marking a historic milestone for the brand. Limited to just 1,000 boxes of 14 cigars—14,000 cigars total—the release sold out worldwide in under seven months, making it the fastest-selling new cigar in the company’s history.
Created by CEO Zaya Younan to commemorate El Septimo’s 20th anniversary, the cigar was produced with extensively aged tobaccos and positioned as the company’s most personal and ambitious release to date. Younan said the rapid sell-out reflects the brand’s focus on extreme patience, uncompromising quality, and craftsmanship. The company said it will not be reproduced.