Oettinger Davidoff AG appointed Javier González as its new senior vice president and head of global marketing and innovation. He succeeds Edward Simon, who has held the role since 2018. Effective Jan. 1, 2026, Simon will focus exclusively on sales and assume the title of SVP chief sales officer, while González will oversee global marketing. González joins from Avolta, formerly Dufry AG, where he served as global marketing and digital innovation officer. His career also includes roles at British American Tobacco, Coca-Cola, and LEGO.
The company said the leadership change is aimed at strengthening brand development and supporting long-term global growth across its portfolio, which includes Davidoff, AVO, and Camacho.