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Tag: El Septimo

  • El Septimo Displaying New Line with $25M Humidors

    El Septimo Displaying New Line with $25M Humidors

    With the annual PCA Trade Show less than two weeks away, many companies are looking to make a splash at one of the cigar industry’s biggest events. El Septimo is doing just that, as it announced it will be displaying three custom-built, El Septimo Fabergé Egg Cigar Humidors, each valued at $25 million. Each humidor contains more than 475 carats of diamonds, emeralds, rubies, and sapphires, but they are not for sale.

    The spectacle is to promote El Septimo’s release of its Doble Gran Reserva. The Doble Gran Reserva is a 6 x 52 toro that uses an Ecuadorian wrapper over a Dominican binder and fillers from the Dominican Republic, Ecuador, Honduras, and Nicaragua. The company says that all of the tobacco used is aged between seven and 10 years.

    Each cigar will have an MSRP of $125, and production is limited to 1,000 boxes of 14 cigars. 

  • El Septimo Celebrates 20Years with New Cigar

    El Septimo Celebrates 20Years with New Cigar

    In celebration of its 20th anniversary, El Septimo announced that “its most daring creation yet,” the Doble Gran Reserva cigar, will debut at the 2025 PCA Show in April. Only 1,000 boxes will be produced, each containing 14 Toro cigars (6 x 52 ). The limited edition will be distributed solely through the top-50 retailers worldwide, priced at $125 per cigar and $1,750 per box.

    The company said it sourced the finest tobaccos from the Dominican Republic, Ecuador, Nicaragua, Honduras, and Costa Rica and meticulously aged them between seven and 10 years. The final blend was a collaboration of more than 60 “esteemed cigar connoisseurs, industry officials, and sommeliers [who] lent their discerning palates and expertise to the design, development, and blending process.”

    “With the Doble Gran Reserva, we have harnessed the collective wisdom of global experts and fused it with groundbreaking scientific techniques in the fermentation process to create an experience that transcends tradition,” said Zaya Younan, CEO of El Septimo. “This cigar is a living testament to our passion for innovation and our unwavering commitment to excellence and producing the best cigars in the world.”