Japan Tobacco (JT) is set to launch four new EVO variants for its Ploom heated tobacco line, covering mint, capsule (crushball), and regular (non-menthol) flavor segments, according to Neosmo. The variants—Green Mint, Cacao Mint Crystal, Tropical Lime Crystal, and Sakura Regular—will be sold in 20-stick packs at 550 yen ($3.50) each, keeping the range within the same price band. Two flavors go on sale January 22 and the remaining two on February 3, initially through CLUB JT online and Ploom retail stores. Consumers will vote to select one variant for nationwide distribution, including convenience stores, with results expected in early March.
Tag: EVO
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JT Launches EVO Honey Lemon for Ploom
Japan Tobacco (JT) introduced the EVO Honey Lemon Crystal, a new flavored smoke stick for its Ploom heated tobacco brand, that will be available in Japan beginning today (December 16) through the CLUB JT online shop and Ploom Shops, followed by a nationwide rollout in convenience stores and tobacco retailers on January 16, 2026.
The EVO Honey Lemon Crystal “combines lemon-flavored capsules with honey sweetness to offer a balanced, dual-profile sensory experience.” It is compatible with all Ploom devices, sold in packs of 20 sticks at a retail price of JPY 550 ($3.70).
The launch follows recent additions to the Ploom EVO lineup, including Evo Black Menthol and Evo Fresh Mint (released December 1) and a formula upgrade for Evo Cold Menthol in November, expanding the EVO mint range. JT’s Ploom smoke stick portfolio now totals 27 variants, catering to diverse flavor preferences in Japan’s heated tobacco market.
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JT Expands Ploom Aura EVO Menthol Line
Japan Tobacco Inc. launched two new EVO menthol sticks—Evo Black Menthol and Evo Fresh Mint—for its Ploom Aura heated tobacco device, along with an upgraded Evo Cold Menthol variant, Japanese media outlet Kakakumag reported today (December 1). The additions bring the EVO menthol series to three distinct options, offering varying cooling intensities and flavor profiles.
According to the company, Evo Black Menthol delivers the strongest cooling sensation in the EVO portfolio, while Evo Fresh Mint provides a milder mint aroma with a moderate cooling effect and a prominent tobacco flavor. The upgraded Evo Cold Menthol balances menthol freshness with tobacco body more effectively than before.
JT has also released a limited-edition Aqua Green Ploom Aura device, complementing the expanded EVO menthol lineup and giving users new design and flavor options.
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JT Launches Ploom AURA in Japan
Japan Tobacco Inc. launched its next-generation heated-tobacco device today (May 27) in Japan, the Ploom AURA. The device will initially be available in its Ploom stores and CLUB JT online shop. In parallel, JT Group will roll out EVO, its exclusive and premium heated tobacco sticks, “to complement Ploom AURA and provide adult consumers with the latest and most technologically advanced propositions in the heated tobacco segment,” according to the company. A nationwide launch of Ploom AURA and EVO will start on July 1 in convenience stores and tobacco retail shops, and will roll out globally in the near future.
“In the reduced-risk products [RRP] category, we are focusing on providing adult consumers with quality products, rooted in technology, consumer insights, and experience, and I truly believe Ploom AURA embraces all these aspects and more,” said Takehiko Tsutsui, executive vice president of RRPs.
JT Group said it will continue to prioritize investments in the heated tobacco sticks segment through 2027, and will be investing 650 billion yen ($4.5 billion) in RRP, much for the Ploom AURA and its launch.
“The RRP category is reshaping the global tobacco landscape, and I am confident that Ploom AURA and EVO will play key roles in supporting JT Group’s ambition of reaching mid-teens share in the HTS segment by 2028,” said Tsutsui.
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NY AG Files Lawsuit Against 12 Vape Companies
New York Attorney General Letitia James announced a lawsuit against 12 e-cigarette manufacturers, distributors, and retailers for “their role in fueling the youth vaping epidemic.” Those named in the lawsuit are Puff Bar, MYLE Vape, Pod Juice, Mi-One Brands, Happy Distro, Demand Vape, EVO Brands, PVG2, Magellan Technology, Midwest Goods, Safa Goods, and Price Point Distributors, as well as Price Point principals Weis Khwaja, Hamza Jalili, and Mohammad Jalili.
“These companies are responsible for illegally distributing, marketing, and selling flavored disposable vapes, which have become extraordinarily popular among minors,” James said in a statement. “The vaping industry is taking a page out of Big Tobacco’s playbook: they’re making nicotine seem cool, getting kids hooked, and creating a massive public health crisis in the process.”
In 2020, New York banned the sale of flavored vapor products, however, the products exploded in popularity globally in the past decade and are readily available at numerous outlets. The lawsuit seeks a “disgorgement of all revenues earned as a result of illegal activity” which would translate to hundreds of millions of dollars, as well as a permanent ban on flavored vapes in New York.
“This punitive approach undermines American entrepreneurship and ignores the public health benefits of vaping as a smoking cessation tool,” Allison Boughner, the vice president of American Vapor Manufacturers, a trade group that represents vape makers and retailers, said in a statement. “This misguided action unfairly targets legitimate American businesses that employ thousands and contribute to local economies. Our members are dedicated to offering adult smokers safer alternatives to combustible cigarettes, supporting a mission of harm reduction backed by science and millions of successful former smokers.”
Matthew Glauser, the chief strategy officer and a co-founder of Demand Vape, one of the companies named in the lawsuit, said in a statement that the suit was “wasting New York taxpayers’ money and federal court time, which desperately need to be focused on substantive issues that truly impact our communities.”
According to the New York Times, Tony Abboud, the executive director of another industry group, Vapor Technology Association, disputed the suit’s claim that there was a youth vaping epidemic and called on President Trump “to take bold and decisive action to end the government lawfare against the flavored vaping industry.”