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Tag: Ferrari

  • PMI Principal Partner of Ferrari Hypersail Racing Project

    PMI Principal Partner of Ferrari Hypersail Racing Project

    Philip Morris International has been announced as the principal partner of Ferrari Hypersail, a new offshore racing initiative led by Ferrari that applies Formula 1–grade engineering to a 30-meter full-foiling monohull designed for renewable-energy-powered ocean racing. The project, scheduled for launch and sea trials in 2026, is positioned as a platform for cross-industry innovation in aerodynamics, energy efficiency, and advanced control systems.

    PMI CEO Jacek Olczak linked the partnership to the company’s science-driven, smoke-free technology strategy, while Ferrari CEO Benedetto Vigna described Hypersail as a real-world testing ground for extreme-condition innovation. PMI will also debut an updated visual identity on the vessel, marking the first external use of its new branding.

  • Health Groups Call for F1 to Cut Ties with Pouch Sponsors

    Health Groups Call for F1 to Cut Ties with Pouch Sponsors

    Campaign for Tobacco Free Kids said that 160 public health and advocacy groups from 57 countries have urged Formula One to extend its ban on tobacco sponsorships to include nicotine pouches, warning that current team partnerships with Philip Morris International and British American Tobacco, promoting Zyn and Velo through Ferrari and McLaren, make branding visible to millions of young fans. In a letter to F1 CEO Stefano Domenicali, the groups said the sponsorships undermine the sport’s youth-focused expansion efforts and expose minors to addictive nicotine products, citing data that a significant share of F1’s social media audience is under 25. Separate letters were also sent to The Walt Disney Company, The Lego Group, and Mattel, calling on them to support a comprehensive prohibition on all tobacco-related sponsorships in the sport.

  • PMI Expands Partnership with Scuderia Ferrari HP

    PMI Expands Partnership with Scuderia Ferrari HP

    Philip Morris International announced an expanded partnership with Scuderia Ferrari HP and the Ferrari Challenge Trofeo Pirelli for the 2026 season and beyond. As part of the deal, PMI’s ZYN nicotine pouches will appear on select Scuderia Ferrari HP Formula 1 liveries, debuting at the Abu Dhabi Grand Prix on December 7.

    Stefano Volpetti, PMI’s President of Smoke-Free Products, said the collaboration reflects a shared drive to innovate and engage adult consumers. “By further enhancing our partnership with Scuderia Ferrari HP, we hope to accelerate the replacement of cigarettes, and we want our adult consumers of nicotine products, like ZYN, to embrace and enjoy every moment of this thrilling ride,” he said.

    Ferrari’s Lorenzo Giorgetti highlighted the partnership’s longevity and shared values, saying, “Our renewed collaboration with PMI continues a relationship that has lasted for over fifty years, grounded in scientific progress and long-term thinking.”