TobaccoReporter logo

Tag: HNB

  • Rejo Launches Cube in Japan

    Rejo Launches Cube in Japan

    Rejo announced the global debut of Rejo Cube, which it describes as the world’s first modular heat-not-burn (HNB) device, launching in Japan on Feb. 16 through major e-commerce channels at a suggested retail price of JPY 6,980 ($45). The new device features a FlexiCube modular design with a magnetic heating pod and detachable battery available in three color options, allowing multiple combinations, along with a combined 2,250mAh battery capacity supporting up to 20 consecutive sticks per charge. Equipped with OmniHeat 360° heating technology for enhanced flavor delivery and a dual-mode system offering a standard 16-puff setting and a PlusEnjoy Eco Mode for extended use, the device also includes an interactive LCD display. The launch follows the introduction of Rejo Mate Air in Japan in 2025 and marks the company’s latest push to expand its presence in the HNB segment.

  • Trinidad & Tobago Considers Harm Reduction in Tobacco Policy

    Trinidad & Tobago Considers Harm Reduction in Tobacco Policy

    Trinidad and Tobago’s Ministry of Health said it is laying the groundwork for a new approach to tobacco control, with officials confirming they are collecting data to regulate reduced-risk products such as vaping, nicotine pouches, and heat-not-burn devices. The move signals a shift away from policies focused solely on bans and restrictions, toward strategies that emphasize harm reduction.

    Despite years of regulation, smoking rates remain high in the country, with nearly one in five adults still smoking. The absence of laws specific to vaping has left products in a legal grey area, creating uncertainty for smokers looking to switch to less harmful alternatives. Advocates argue that clear regulation could help reduce smoking-related disease and deaths, pointing to examples from Sweden and the U.K.

    Public health voices in Trinidad and Tobago say the country has an opportunity to chart its own course, using evidence-based regulation to give smokers safer choices. “Now is the moment to act,” one health advocate said, urging policymakers to put harm reduction at the center of the nation’s tobacco strategy.