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Tag: Hyper pro

  • BAT Launches Year-End Vape Promotion in Korea

    BAT Launches Year-End Vape Promotion in Korea

    Today (November 12), BAT Rothmans announced a promotion for its Glo Hyper series in South Korea, running both online and in-store through the end of the year. First-time buyers can purchase devices from the Glo Hyper Series, including the flagship Glo Hyper Pro, at special discounted prices. “The Hyper Pro features an EasyView screen and TasteSelect Dial for personalized heating control, while all neo sticks use StickSeal technology to prevent tobacco leaf residue.”

    A BAT Rothmans spokesperson said the year-end promotion aims to let more consumers experience the brand’s “innovative technology and differentiated experience at a reasonable price,” at the time of the year when colder weather drives people indoors. The company said surveys show odor reduction is a leading reason for smokers switching to vapes.  

    Government data shows e-cigarette sales in South Korea rose 8.3% year-on-year, capturing 18.4% of the total tobacco market in 2024—up from just 2.2% in 2017.

  • BAT Rothmans Launches Improved E-Cigarette Sticks in Korea

    BAT Rothmans Launches Improved E-Cigarette Sticks in Korea

    BAT Rothmans, South Korea’s third-largest tobacco company, today (September 2) unveiled new tobacco sticks for its Glo Hyper e-cigarette devices, featuring “StickSeal” technology to prevent tobacco residue from falling inside the device. The company said all 10 Neo stick types now include the innovation, and that packaging has been updated to promote cleanliness and convenience for users.

    BAT Rothmans said it aims to expand its e-cigarette market share with the upgrade. The company’s Glo Hyper Pro devices previously won the European Product Design Award 2024 and the iF Design Award for design and usability. BAT Group distributes to 175 countries and targets 50 million global e-cigarette users by 2030 as part of its carbon-neutral strategy.