International Korea Tobacco (IKT) announced that it has launched aggressive expansion domestically as well as within Indonesia. In both markets, the company has established distribution structures through partnerships with state-owned enterprises, reflecting a high-barrier but strategically positioned market entry. IKT said it contributes more than 20 years of tobacco R&D and manufacturing experience with an annual capacity of 250 million packs.
In Indonesia, IKT has partnered with the local distributor Mir Six Global to launch the machine-made white cigarette (SPM) products Pointful Blue and Pointful Flow, initiating distribution through approximately 100 Bright Store outlets, the convenience store chain owned by Pertamina Retail, while simultaneously pursuing an expansion into nationwide minimarket chains. This collaboration is regarded as a tobacco distribution partnership aimed at positioning Indonesia as a strategic logistics hub within Southeast Asia, leveraging a Java-centered distribution structure to enhance logistics efficiency and scalability.
Domestically, IKT signed a distribution agreement with the Korea Supermarket Cooperative Federation, an affiliate of the Korea Federation of SMEs, to supply Pointful Korea cigarettes across South Korea’s small supermarket and convenience store network. The rollout will distribute the brand to more than 50,000 retail outlets nationwide, aiming to revitalize local retail channels and create new profit opportunities for small businesses.