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Tag: Juliana Mohd Yahaya

  • JTI Promotes Yahaya to North Asia VP, Ellena Director of Malaysia

    JTI Promotes Yahaya to North Asia VP, Ellena Director of Malaysia

    Japan Tobacco International announced that Juliana Mohd Yahaya, who led JTI Malaysia since October 2023, has moved to the role of vice president, sales and marketing for JTI North Asia. Effective January 5, JTI Malaysia announced the appointment of Didier Ellena as managing director.

    Yahaya has been with JTI for more than 25 years, beginning in sales in 2000 before being promoted to positions including global brand manager, marketing director, and country manager, before taking the role of general manager in Malaysia.  

    Ellena brings more than 30 years of experience with JTI, having held senior leadership roles across multiple markets, including Hungary, Russia, France, and Italy, and will be responsible for overseeing the company’s overall business strategy and operations in Malaysia.

    JTI Malaysia said the appointment underscores its focus on sustainable growth, regulatory compliance, and responsible business practices, while reaffirming its commitment to operating within Malaysia’s regulatory framework and contributing to the country’s economic and social development.

  • JTI Malaysia Appoints Juliana Mohd Yahaya

    JTI Malaysia Appoints Juliana Mohd Yahaya

    Image: peach_adobe

    Japan Tobacco International Malaysia appointed Juliana Mohd Yahaya as managing director effective Oct. 1, according to The Edge Malaysia.

    Yahaya will take the place of Khoo Bee Leng, who will retire after 30 years with the company.

    “[Yahaya] brings a wealth of experience to the role, having assumed various leadership positions at Japan Tobacco International’s (JTI) global center as well as in markets,” said JTI Malaysia.

    Yahaya joined JTI Malaysia in 2000, and she has held various roles in marketing and sales. She also worked at JTI’s Geneva headquarters and in leadership roles across Asia and Europe. Yahaya has been leading the Belgium and Luxembourg markets since 2020.

    “JTI Malaysia would also like to take this opportunity to thank Khoo Bee Leng for her dedicated service and leadership, and we wish her a happy retirement,” the company said. Leng started in the role of managing director on Jan. 1, 2021.