On the opening day of the World Conference on Tobacco Control (WCTC) in Dublin, the World Vapers’ Alliance staged a silent protest outside the venue, visually highlighting the exclusion of consumers from global tobacco and nicotine policy debates. Demonstrators with their mouths taped symbolized the ongoing marginalization of those most affected by regulatory decisions.
The protest is part of the “Voices Unheard—Consumers Matter!” campaign, launched as delegates gathered inside to discuss the future of tobacco control without meaningful input from the consumers who are most impacted by these policies.
Michael Landl, Director of the World Vapers’ Alliance, said outdated, ideologically driven policies, often influenced by powerful interests like Michael Bloomberg, threaten to reverse progress in reducing smoking rates. “Safer nicotine alternatives have the potential to save millions of lives, but only if they are supported by sensible, evidence-based regulation. We cannot afford to let ideology stand in the way of real progress,” he said.
The campaign comes at a time when the World Health Organization is pushing for sweeping bans on flavored nicotine products, including e-cigarettes and nicotine pouches. Such measures would remove vital tools from adults seeking to quit smoking and could drive many back to combustible tobacco.