Tag: MPOWER

  • CAPHRA Challenges WHO’s Tobacco Control Approach

    CAPHRA Challenges WHO’s Tobacco Control Approach

    A new Shadow Report from the Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA) criticizes the World Health Organization’s (WHO) global tobacco control strategy for neglecting harm reduction — a key component of the WHO’s own Framework Convention on Tobacco Control (FCTC). CAPHRA’s report argues that countries strictly following WHO’s MPOWER measures, like Thailand and India, have seen only limited declines in smoking, while nations adopting harm reduction tools, such as vaping, have achieved greater success. It cites the UK, Japan, New Zealand, and Canada as leading examples.

    With over 1 billion smokers worldwide, CAPHRA calls for “practical, science-based solutions” to replace abstinence-only approaches. The group also condemns the exclusion of harm reduction advocates from policy discussions under FCTC Article 5.3.

    “This is a call to action,” the report states. “We must replace moralistic dogma with practical solutions. It is time to make smoking — the deadliest form of tobacco use — public enemy No. 1, and to deploy harm reduction as a frontline strategy.”