Industry experts are calling for a more inclusive and diversified tobacco sector in Zimbabwe, urging greater opportunities for small-scale indigenous players in value addition and exports.
Speaking at the 2025 Tobacco Conference, Mutandwa Mutasa, from the Zimbabwe Progressive Tobacco Farmers Association, said the industry remains dominated by foreign companies, with locals largely excluded from lucrative processing and manufacturing stages. He proposed measures including indigenous export quotas, government-backed production guarantees, and mandatory sourcing of tobacco volumes through local companies. Mutasa also called for more indigenous professionals in key industry roles.
While land reform has expanded primary production to nearly 150,000 farmers, 90% of Zimbabwe’s tobacco is still exported semi-processed, with most profits captured abroad. Experts say a strong indigenization roadmap is needed to secure a larger share of the value chain for local players.