Tag: Oettinger

  • Oettinger Davidoff Posts 2.5% Sales Growth

    Oettinger Davidoff Posts 2.5% Sales Growth

    Oettinger Davidoff reported 2025 sales of CHF 545.3 million ($680 million), up 2.5% in real terms, driven by growth in its premium cigar portfolio. The Davidoff brand posted a 2.4% sales increase, while Zino grew 16.1%, supported by strong performance in the company’s Partner Markets & Duty Free EMEAA region and continued momentum in the U.S. market. Handmade premium cigar production totaled 36.6 million cigars, down 4.9% from 2024, as the company adjusted output to reflect changing market conditions.

    The company said it continued investing in manufacturing, opening a new blending center in the Dominican Republic and expanding its Honduras facility with additional box-making capacity and a new fermentation complex. Oettinger Davidoff also opened seven new retail stores and renovated four locations during 2025, with plans to open nine more boutiques in 2026. The company said the investments support its five-year Aspire727 strategy, which focuses on brand growth, operational excellence, and expanding its position in the global premium cigar market.

  • Oettinger Davidoff Names New SVP of Global Marketing and Innovation

    Oettinger Davidoff Names New SVP of Global Marketing and Innovation

    Oettinger Davidoff AG appointed Javier González as its new senior vice president and head of global marketing and innovation. He succeeds Edward Simon, who has held the role since 2018. Effective Jan. 1, 2026, Simon will focus exclusively on sales and assume the title of SVP chief sales officer, while González will oversee global marketing. González joins from Avolta, formerly Dufry AG, where he served as global marketing and digital innovation officer. His career also includes roles at British American Tobacco, Coca-Cola, and LEGO.

    The company said the leadership change is aimed at strengthening brand development and supporting long-term global growth across its portfolio, which includes Davidoff, AVO, and Camacho.