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  • Store Crackdowns Move Hong Kong Illicits Online

    Store Crackdowns Move Hong Kong Illicits Online

    Illicit cigarette sales in Hong Kong have increasingly shifted online following the implementation of tighter enforcement rules targeting duty evasion, according to media reports. After the Tobacco Control Legislation (Amendment) Ordinance 2025 took effect in September, requiring cigarettes priced below the tobacco duty to prove they are duty-paid, many newsstands and retailers stopped selling “cheap whites.” In response, illicit wholesalers moved the products online to social media and messaging platforms to solicit customers directly.

    Reports indicate that some wholesalers are advertising on Facebook and WhatsApp, using discounts, referral incentives, and giveaways to attract buyers. To avoid platform detection, sellers often use “IN” instead of the Chinese word for “cigarette,” relying on images of cigarette packs or smoking imagery to signal the products being offered. Orders are typically handled via private WhatsApp or Telegram groups, with sellers promoting same-day or next-day delivery across Hong Kong.

    Hong Kong Customs said it is monitoring these developments and adjusting enforcement strategies accordingly. Authorities said their approach combines risk assessment and intelligence analysis, including action against cross-border smuggling, storage and distribution centers, and street-level and online peddling.

  • 87% of UK Vapers Purchase Online

    87% of UK Vapers Purchase Online

    Despite the proliferation of brick-and-mortar stores, 87% of UK vapers buy at least some of their products online, according to a survey by Haypp. Convenience was the main reason for 43% of online shoppers, while 38% pointed to better pricing.

    Another notable aspect identified by those who vape is the ability to make more informed purchasing decisions when shopping online, with product information immediately available. At brick-and-mortar stores, they said, product information is often limited to simple display advertising or the random knowledge of the staff members working at the time.

    “We expect there to be a lot of change in the industry over the next 18 months, so staying aware of new product innovations and the changing needs of vape users is incredibly important, not just for retailers but for policymakers too,” Markus Lindblad, director of Haypp, said. “Vape education is key in the UK right now.

    “We recommend retailers focus on providing comprehensive product information, educating consumers, and guiding them towards the alternative product that works for them.” 

    The 35–44 age group is the most likely to buy vapes online (93%), citing access to information as their main reason. The 55+ group has the highest proportion (34%) of users buying all their vapes online, mainly because it’s cheaper (64%).

  • Study: Chinese Going Online to Bypass Flavor Ban 

    Study: Chinese Going Online to Bypass Flavor Ban 

    More than 90% of stores selling e-cigarettes in two major Chinese cities provided WeChat accounts or QR codes for quick delivery services, allowing consumers to bypass a nationwide ban on online sales that took effect in May 2022, a new study has found. Research conducted by the Health Communication Institute of Fudan University in Shanghai, compared e-cigarette stores in Shanghai and Chengdu, Sichuan province, before and after the implementation of the regulations.  

    In the first observation period in 2021, about 25% of stores offered a WeChat account and 17% provided a QR code for delivery services. These figures jumped to 90% and 91%, respectively, in the second observation period (December 2023 to March 2024), indicating a significant shift of customers from in-person to online purchases.

    The regulations explicitly prohibit the sale of flavored e-cigarettes other than tobacco flavor and the sale of e-cigarette products to minors. They also ban the use of vending machines for such products and require warning labels on packaging. However, the study revealed that one-third of the surveyed stores continued to sell flavored e-cigarette cartridges, and only 83% had implemented age restrictions on sales.