EG America’s said its backbar optimization strategy is driving significant results, with modern oral nicotine products achieving double-digit volume growth in 2025 and outpacing industry trends in the segment. Operating more than 1,500 locations, the retailer partnered with R.J. Reynolds to expand its VELO Plus synthetic nicotine pouch line, using analytics and supplier collaboration to optimize space and assortment. By reallocating underperforming areas and adding new facings without disrupting category balance, EG America created a planogram designed for growth, supporting top-selling segments while maintaining overall visibility.
Tag: planogram
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PM Switzerland Partners to Enhance Visual Merchandising
Philip Morris Switzerland, the Swiss affiliate of Philip Morris International, has partnered with LEAFIO AI to enhance its visual merchandising through the implementation of the LEAFIO Shelf Efficiency solution. The collaboration aims to optimize planogram creation, ensuring improved product placement efficiency, and a seamless shopping experience for retailers and consumers alike.
“At LEAFIO AI, we are committed to empowering CPG manufacturers with cutting-edge technology,” said Andrew Max, CCO of LEAFIO AI. “Our advanced data-driven solutions improve shelf layouts based on deep analytics and worldwide experience; it will support Philip Morris Switzerland’s diverse retail footprint and enhance operational efficiency by reducing manual efforts and enabling quicker decision-making.”
According to LEAFIO, the company is going to help Philip Morris Switzerland:
- Streamline planogram creation and optimization to enhance product placement strategies
- Automate and standardize visual merchandising for improved consistency across
retail locations
- Leverage data-driven insights to ensure data-backed decisions that maximize shelf
performance
- Enhance collaboration between manufacturers and retail partners by aligning
planograms with sales and demand trends