Philip Morris Japan announced it plans to expand sales of its oral nicotine pouch product “Zyn by IQOS” in Tokyo, with a broader rollout beginning May 11 across IQOS stores and convenience retailers. The product will be offered in Cool Mint, Spear Mint, Apple Mint, and Peach flavors, each with “low” and “medium” strength options. The company said the expansion reflects growing demand for discreet, smoke-free alternatives that can be used in a wider range of settings.
Tag: PM
-
Romania Fines PM, Two Others, $31M for Competition Violations
Romania’s Competition Council fined Philip Morris Trading and its distributors, Interbrands Orbico and Mediaposte Hit Mail, a total of RON 135.2 million ($31.1 million) for anti-competitive practices in the heated tobacco products market. The authority found that the companies had entered into agreements to fix resale prices for Philip Morris’ IQOS products, restricting competition. The decision is immediately enforceable.
Philip Morris Trading received the largest fine of RON 79 million ($18.2 million), while Interbrands Orbico was fined RON 52 million ($12 million) and Mediaposte Hit Mail the remainder. Interbrands Orbico admitted breaching Romania’s Competition Law and benefited from a reduced penalty. The investigation concluded that resale prices, promotional discounts, and marketing campaigns were set or approved by the supplier, limiting distributors’ ability to independently determine pricing.
Philip Morris Trading denied any wrongdoing and said its activities comply with Romanian law, adding that it is reviewing options to challenge the decision. Competition Council president Bogdan Chirițoiu said the agreements harmed consumers by undermining free pricing and competition, stressing that companies must set their commercial policies independently.