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Tag: PMFTC

  • PMFTC Remains Top Buyer of Philippine Tobacco

    PMFTC Remains Top Buyer of Philippine Tobacco

    Philippines’ National Tobacco Administration (NTA) recognized Philip Morris Fortune Tobacco Corporation as the largest buyer of Philippine-grown tobacco for the third consecutive year, highlighting the company’s continued support for the country’s tobacco farming sector. In 2025, PMFTC purchased 8.3 million kg of locally grown tobacco — 69% of the 12.1 million kilograms delivered to domestic manufacturers. NTA Administrator Belinda Sanchez said PMFTC’s sustained buying provides tobacco farmers with a stable and reliable market, particularly as the industry prepares for a challenging growing season.

    PMFTC said it remains committed to investing in long-term partnerships with farmers, trading partners, and government agencies to strengthen the Philippine tobacco value chain and help keep locally grown tobacco competitive in domestic and international markets.

  • IQOS Opens Flagship Boutique in Philippines

    IQOS Opens Flagship Boutique in Philippines

    PMFTC, the Philippine affiliate of Philip Morris International, opened a new IQOS Boutique in Glorietta, marking its latest flagship retail space in the country. The boutique, which opened on December 19, is designed as a multi-sensory environment showcasing IQOS smoke-free technology for legal-aged nicotine users.

    PMFTC said the Glorietta location reflects its continued focus on smoke-free alternatives and premium retail experiences, featuring interactive elements such as scent and personalization zones, limited-time engraving services, and curated launch activities. Company executives said the boutique aims to provide adult smokers with a dedicated space to learn about and engage with smoke-free options as part of PMI’s broader smoke-free vision in the Philippines.

  • PMI Moving Toward Smoke-Free Goals in Philippines

    PMI Moving Toward Smoke-Free Goals in Philippines

    PMFTC Inc., the combination of Philip Morris International and Fortune Tobacco Corporation in the Philippines, said nearly 150,000 adult Filipino users have switched to cigarette alternatives like IQOS and ZYN nicotine pouches, accounting for 42% of the company’s revenue thus far in 2025.

    PMI’s goal is to have two-thirds of its net revenue come from smoke-free products or alternatives by 2030.

    “This growth underscores our commitment to accelerating the transition away from cigarettes and toward better alternatives,” PMFTC said. “This shift underscores our commitment to accelerating the decline of cigarette consumption by offering scientifically substantiated, less harmful options compared to continued smoking.”

    Tomoko Iida, director of scientific engagement at PMI said the Philippines is still in the early stages of the company’s smoke-free vision, having only seen a slight increase in the use of smoke-free alternative products and a slight decrease in cigarette consumption. She said that consumers receiving accurate information about nicotine products will be key.

    “I really think that having the smoke-free alternative available so that the smokers can move away from cigarettes and switch to this alternative is serving the population, serving the government, and really meeting the public health goal,” she said. “Facts about nicotine, facts about smoke-free products, facts about the data or any of these things have to be accurately communicated so that the Filipino smokers have the right information and they’re able to make a better choice for themselves.”