Eagle Eye launched Personalized Promotions, a new AI-powered solution designed to help retailers move from broad, manual discounting to real-time, one-to-one promotional execution at scale. The SaaS company said the platform uses AI and machine learning to automatically create and deliver individualized offers aligned with shopper behavior, retailer objectives, and budget controls, addressing a long-standing challenge in retail personalization. Eagle Eye said the solution can boost promotional efficiency, deepen customer engagement, and improve measurement for supplier brands, adding to its AI Personalization Science suite as retailers increasingly seek scalable, data-driven ways to personalize offers across omnichannel environments.
