Last week, the international consumer group Considerate Pouchers brought its Protect Pouches campaign to Brussels, calling for an end to Belgium’s ban on nicotine pouches. Volunteers engaged citizens and policymakers, distributed fresh Jet Pack coffee, and collected postcards urging Members of the European Parliament to lift restrictions.
The campaign said that Belgium, with one of Western Europe’s highest smoking rates, denies smokers access to safer alternatives shown to be more than 95% less harmful than cigarettes. Global spokesperson Juan Rafael Taborcía emphasized that over-taxation and bans drive consumers back to cigarettes, and that Brussels should lead Europe in harm reduction.
The Brussels action is part of a broader European tour.




