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  • Reynolds Pledges $3.2B to U.S. Manufacturing by 2030

    Reynolds Pledges $3.2B to U.S. Manufacturing by 2030

    Today (March 5), Reynolds American announced the launch of its “Growing Tomorrow” campaign, a commitment to invest more than $3.2 billion in its U.S. operations by 2030 in order to strengthen American manufacturing, support jobs, and expand its multicategory nicotine portfolio. The investment program, which began in 2024, is expected to support more than 2,000 direct and indirect jobs across the company’s operations and supply network. President and CEO David Waterfield said the campaign reflects continued investment in U.S. manufacturing and workforce development as the company positions itself for long-term growth.

    The funding will support Reynolds American’s ongoing transition toward a predominantly smokeless portfolio, including modernization and expansion of manufacturing facilities, increased innovation and production capacity, and stronger domestic supply chains. The company said more than $200 million has already been invested in U.S. manufacturing over the past two years as part of the broader commitment.

    The company currently employs more than 4,300 people in the United States across manufacturing, science, engineering, and corporate roles. Chief People Officer Borgia Walker said the organization is focused on expanding career opportunities and workforce capabilities as it continues to grow. Reynolds American said its supply chain also supports agriculture and local economies nationwide. In 2025, the company was the largest purchaser of U.S. tobacco leaf, reinforcing the role of farmers, particularly in North Carolina, within its domestic supply network.

  • Mustafa Named Influential Executive

    Mustafa Named Influential Executive

    Shay Mustafa | Photo: Reynolds

    Shay Mustafa, senior vice president of business communications and sustainability for Reynolds, has been named one of the 2024 Most Influential Executives in Corporate America by Savoy magazine. Mustafa is among a dynamic and diverse group of CEOs, chief operating officers and top executives who exemplify exceptional leadership and influence in the corporate world.

    A member of Reynolds’ U.S. executive team and member of the global leadership community for Reynolds’ parent BAT, Mustafa has a key role in helping to transform the tobacco and nicotine industry. In her current role, Mustafa leads the strategic communications and sustainability agenda for the U.S., the global BAT Group’s largest operating region. Previously, she held commercial leadership positions across the Reynolds organization’s brand portfolio, including launching, commercializing and responsibly marketing next-generation products.

    “I am deeply honored to be recognized by Savoy magazine and to be among this highly influential and esteemed group of leaders,” said Mustafa in a press release. “Collectively, our leadership is transforming companies across the globe and ushering in more diversity within the leadership ranks.”

    “The Savoy recognition shines a bright spotlight on the careers of accomplished corporate leaders and serves as a beacon to those who are just starting on their career journey and to those who are at a professional midpoint, seeking to break through to the executive level.”

    Savoy magazine’s selection process for the Most Influential Executives in Corporate America involved a meticulous review of accomplishments in corporate influence, academic achievement, career growth, community outreach and recognition. This year’s list features over 300 distinguished professionals across various industries, demonstrating breadth and depth of talent in leadership.

    Mustafa was a 2023 Global 100 Empower Executive, recognizing efforts to promote diversity and inclusion. She is also the executive sponsor of the African American Employees Resource Group at Reynolds. In 2023, she founded BAT’s Women’s Executive Network to advance and sustain gender diversity and inclusivity within BAT’s executive leadership ranks globally.