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Tag: RJR

  • RJR Seeks to Block Lawyer’s Live Testimony in Altria Dispute

    RJR Seeks to Block Lawyer’s Live Testimony in Altria Dispute

    R.J. Reynolds Vapor Co. asked a North Carolina court to quash a trial subpoena that would require one of its in-house attorneys to testify in person at an evidentiary hearing in an ongoing royalty dispute with Altria Group. The company argues that a previously recorded deposition of the attorney should suffice, saying live testimony would be unnecessary and burdensome.

    The dispute centers on royalty obligations tied to vaping technology and agreements between the rival firms. Reynolds maintains that compelling its lawyer to appear would intrude on privileged matters and exceed what is needed for the court to assess the evidentiary issues. The matter is before a judge in North Carolina, who will decide whether the deposition recording can replace in-court testimony.

    Source: Law 360 (pay)

  • American Snuff Expands Manufacturing Workforce

    American Snuff Expands Manufacturing Workforce

    Reynolds American, as part of its $3.2 billion U.S. investment plan, announced that American Snuff Company is adding more than 50 new manufacturing roles at its Clarksville, Tennessee, facility, the company’s second-largest production site. The hiring, expected throughout 2026, includes machine operator and maintenance technician positions with hands-on training to support modern manufacturing and career growth.

    Since 2024, Reynolds American’s investment has already added 1,000 jobs and is projected to create another 1,000 direct and indirect roles across its U.S. operations and supply network. The expansion aligns with the company’s strategy to transition toward smokeless tobacco products while supporting local agriculture and the regional economy. Adriano Rusak highlighted the company’s commitment to providing local opportunities and preparing its workforce for the future.

  • EG America and RJR’s Reconfigured Planogram Paying Off

    EG America and RJR’s Reconfigured Planogram Paying Off

    EG America’s said its backbar optimization strategy is driving significant results, with modern oral nicotine products achieving double-digit volume growth in 2025 and outpacing industry trends in the segment. Operating more than 1,500 locations, the retailer partnered with R.J. Reynolds to expand its VELO Plus synthetic nicotine pouch line, using analytics and supplier collaboration to optimize space and assortment. By reallocating underperforming areas and adding new facings without disrupting category balance, EG America created a planogram designed for growth, supporting top-selling segments while maintaining overall visibility.

  • ITC Rules ‘No Violation’ in RJR Complaint

    ITC Rules ‘No Violation’ in RJR Complaint

    The U.S. International Trade Commission issued a final determination in its investigation into certain disposable vaporizer devices, ruling that there was no violation of Section 337 in the case brought by R.J. Reynolds Tobacco Company, which targeted brands like Elf Bar and Geek Bar. This followed an earlier denial of a temporary exclusion order due to a lack of evidence regarding the likelihood of success on the merits.

    R.J. Reynolds began pivoting its legal strategy with a new investigation instituted by the USITC on March 3, which shifts focus to alleged violations of the PACT Act, state flavor bans, and tax laws by Chinese manufacturers and U.S. distributors. While the previous patent-based case is closed, the commission has begun its review of these new, broader regulatory and competition-based allegations.

    Following the ruling, the Vapor Technology Association’s executive director, Tony Abboud, issued a statement, saying, “The ITC’s decision represents a positive path forward for our industry. It proves that, unlike the misguided FDA, some federal agencies are still willing to stand up to corporate interests for the good of our free market and American public health. The ITC’s decision, rejecting all of the claims, is a decisive blow against those seeking to use government agencies to corner a market and a huge step for President Trump’s America First agenda. 

    “We appreciate the ITC referencing our submission in its final decision and take this inclusion as a sign that the ITC seriously listened to the concerns of the massive American independent vaping industry.” 

  • Reynolds Pledges $3.2B to U.S. Manufacturing by 2030

    Reynolds Pledges $3.2B to U.S. Manufacturing by 2030

    Today (March 5), Reynolds American announced the launch of its “Growing Tomorrow” campaign, a commitment to invest more than $3.2 billion in its U.S. operations by 2030 in order to strengthen American manufacturing, support jobs, and expand its multicategory nicotine portfolio. The investment program, which began in 2024, is expected to support more than 2,000 direct and indirect jobs across the company’s operations and supply network. President and CEO David Waterfield said the campaign reflects continued investment in U.S. manufacturing and workforce development as the company positions itself for long-term growth.

    The funding will support Reynolds American’s ongoing transition toward a predominantly smokeless portfolio, including modernization and expansion of manufacturing facilities, increased innovation and production capacity, and stronger domestic supply chains. The company said more than $200 million has already been invested in U.S. manufacturing over the past two years as part of the broader commitment.

    The company currently employs more than 4,300 people in the United States across manufacturing, science, engineering, and corporate roles. Chief People Officer Borgia Walker said the organization is focused on expanding career opportunities and workforce capabilities as it continues to grow. Reynolds American said its supply chain also supports agriculture and local economies nationwide. In 2025, the company was the largest purchaser of U.S. tobacco leaf, reinforcing the role of farmers, particularly in North Carolina, within its domestic supply network.

  • ITC Opens ENDS Investigation on Reynolds Complaint

    ITC Opens ENDS Investigation on Reynolds Complaint

    The U.S. International Trade Commission (USITC) has launched an investigation into certain disposable and closed-system electronic nicotine delivery systems and related components following a complaint filed by R.J. Reynolds Tobacco and affiliated companies. The complaint alleges violations of the Prevent All Cigarette Trafficking (PACT) Act, state and local flavor bans, directory requirements, and excise tax compliance, claiming that imports and sales of these products threaten the U.S. industry.

    Respondents include nine U.S. distributors such as D&A Distribution and Midwest Goods, as well as seven manufacturers based in China and Hong Kong, including Geek Miracle and Shenzhen Geekvape Technology. The USITC has not ruled on the merits and will hold evidentiary hearings before issuing a determination, with potential remedies including exclusion and cease-and-desist orders.

  • BAT Reaffirms FY26 Guidance at Low End of Target

    BAT Reaffirms FY26 Guidance at Low End of Target

    British American Tobacco reaffirmed its full-year 2026 guidance with its presentation at the Consumer Analyst Group of New York Conference today (Feb. 18), signaling results will land at the lower end of its previously issued targets. BAT CEO Tadeu Marroco and Reynolds American President David Waterfieldhe said the group expects constant-currency revenue growth of 3–5%, adjusted profit from operations growth of 4–6% (adjusted for Canada and weighted toward the second half) and adjusted diluted EPS growth of 5–8%. BAT said its smokeless portfolio — including Vuse, glo and Velo — reached more than 31 million adult consumers globally by the end of 2025, contributing 18.2% of its £25.6 billion annual revenue. The company is targeting 50 million smokeless consumers by 2030 and aims for these products to generate half of group revenue by 2035, as it continues its transition toward reduced-risk categories.

    “We are committed to actively encouraging adult smokers, who would otherwise choose to continue to smoke, to make a full switch to smokeless alternatives,” Marroco said. “Regulation is not homogeneous globally. This affects not only which products are legally available for consumers, but also communication freedoms and excise levels.

    “BAT has taken a consumer-led, multi-category approach from the outset.  While initially more complex and costly to execute, it has proven to be the right strategy. Together with leveraging our brand building expertise, and global distribution reach, this enables us to maximize our opportunity – to switch smokers who would otherwise choose to continue to smoke, drive harm reduction, and create value.”

  • RJR Loses Fla. Engle Case, Damages 5% of Sought Sum

    RJR Loses Fla. Engle Case, Damages 5% of Sought Sum

    A Florida jury on Tuesday awarded $675,000 to a longtime Newport cigarette smoker who developed severe lung disease and ultimately required a lung transplant, delivering a far smaller sum than the $14 million sought by plaintiffs against R.J. Reynolds Tobacco Co. The case is part of Florida’s long-running Engle progeny litigation, which allows individual smokers to sue tobacco companies using findings from a landmark class action that established cigarettes are addictive and cause disease.

    While the jury found Reynolds liable for the plaintiff’s injuries, the verdict, according to Law 360, highlights the mixed legal risk tobacco companies still face in Florida: ongoing exposure to adverse findings, but with damages frequently falling well below plaintiffs’ demands, potentially tempering financial impact on manufacturers despite persistent litigation.

  • RJR Closes Arguments in $14M Smoker Lawsuit

    RJR Closes Arguments in $14M Smoker Lawsuit

    A Florida jury heard closing arguments on Monday (January 27) in a lawsuit seeking $14 million in damages from R.J. Reynolds Tobacco Co. for the pain and suffering of a former smoker who later required a lung transplant. Attorneys for the plaintiff argued that the company should be held liable for 14 years of debilitating health consequences caused by smoking-related disease, including severe respiratory failure that ultimately led to the transplant.

    The case is part of Florida’s long-running Engle progeny litigation, which allows individual smokers or their families to pursue damages against tobacco companies. R.J. Reynolds disputed the damages claim, arguing that the smoker was aware of the risks associated with cigarettes and continued smoking despite widespread public health warnings. The jury is expected to decide whether the company is legally responsible and, if so, the appropriate level of compensation.

  • Reynolds Files Complaint with ITC Over Illicit Products

    Reynolds Files Complaint with ITC Over Illicit Products

    R.J. Reynolds Tobacco Co. and its subsidiaries have filed a complaint with the U.S. International Trade Commission seeking an investigation into alleged unlawful practices by Heaven Gifts International—the company behind Elf Bar and Geek Bar—along with its subsidiaries and nine U.S. distributors. According to Law360, the 247-page complaint accuses the respondents of selling flavored vaping products in jurisdictions where they are banned, selling products not listed in required state directories at the time of sale, and evading state and local excise taxes, conduct Reynolds frames as unfair competition under Section 337 of the Tariff Act and noncompliance with the PACT Act. The ITC has acknowledged receipt of the complaint and opened a public comment process.

    Reynolds argues that the alleged violations have enabled a large, illicit market that has significantly undercut lawful products such as its Vuse brand. The company pointed to FDA data showing that only 39 e-cigarette products and devices are currently authorized for sale in the U.S., including 16 from Reynolds and none from Heaven Gifts or its affiliates. Reynolds is seeking broad remedies, including a general or limited exclusion order blocking imports of the accused products, cease-and-desist orders against the named companies, and the imposition of a bond during the ITC’s 60-day presidential review period.