The Canadian Cancer Society (CCS) released its latest Cigarette Package Health Warnings: International Status Report, highlighting global efforts on plain packaging and graphic picture warnings. The report ranks 212 countries and territories on warning size and notes that 140 now require graphic picture warnings, covering 66% of the world’s population. Canada and Australia have gone further, mandating health warnings printed directly on individual cigarettes, first introduced in 2024 and 2025 respectively.
Plain packaging has been adopted in 27 countries and territories, up from just nine in 2018. CCS policy analyst Rob Cunningham said plain packaging is vital to reduce tobacco’s allure, particularly among youth.
Graphic picture warnings also continue to expand. Since Canada first introduced them in 2001, 130 countries now require warnings covering at least 50% of the pack, with 77 mandating coverage of 65% or more and 11 requiring at least 85%. East Timor, Turkey, The Gambia, Maldives, Nepal, and Vanuatu lead the way with at least 90% graphic warning coverage, while the United States ties for last, ranked 175th.