Plasencia Cigars announced that it appointed Rodrigo Medina Mendieta as its first-ever Global Brand Ambassador, creating a new role aimed at strengthening the company’s international presence and brand storytelling. The appointment recognizes Medina Mendieta’s nearly 11 years with the company, during which he helped expand Plasencia’s footprint across Europe, Asia, the Middle East and other global markets. As Global Brand Ambassador, he will represent the brand worldwide, working with retailers, distributors, media and consumers to promote the Plasencia family’s five-generation tobacco heritage, craftsmanship and vertically integrated approach to cigar production.
