Today (September 22), STG Global Finance B.V. held its general meeting, approving the annual accounts for STG Global Finance B.V. for the financial year 2024. Furthermore, Mette Valentin, senior vice president for legal and public affairs, officially resigned from the management board. Valentin announced her retirement in June after 30 years with STG.
Tag: Scandinavian
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Levity Delivers Innovative Packaging Design for Cohiba’s 2025 Spectres
Levity, branding specialists for consumer packaged goods,partnered with Cohiba to unveil a new packaging design for the company’s 2025 Spectre edition. The six-part packaging system blends high-end craftsmanship with precision engineering, including a sculpted wooden case, precision-crafted metal cigar tubes, a travel humidor, and a bespoke analog coreset mechanism that creates a slow, cinematic reveal.
Matt Wilson, senior brand manager at Scandinavian Tobacco Group, said the collaboration was about “creating something exceptional, unexpected and truly luxurious.” Levity’s executive creative director, Theo van Blyenburgh, added that every detail, “from the packaging’s aesthetic to the way it moved in the hand, had to deliver on that promise.”
Limited to just 750 units, this year’s Spectre features 10 hand-rolled cigars crafted with a rare, limited-edition blend, making it one of the most anticipated launches in the premium cigar market.
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STG Posts Mixed Q2, Reaffirms 2025 Outlook
Scandinavian Tobacco Group A/S (STG) reported Q2 2025 net sales of DKK 2.4 billion ($384 million), down 0.2% year-on-year, with organic sales slipping 4.1%. EBITDA before special items was DKK 499 million ($79.8 million), reflecting a margin of 21.1%, compared with 24.5% a year earlier.
CEO Niels Frederiksen said performance was affected by tariffs, product mix, and the discontinued distribution of ZYN in the U.S., but noted gains in handmade and machine-rolled cigars, as well as double-digit growth in nicotine pouch brand XQS.
Despite margin pressure, STG reaffirmed its full-year 2025 guidance, targeting net sales of DKK 9.1–9.5 billion ($1.46 billion to $1.52 billion), an EBITDA margin of 18–22%, and free cash flow of DKK 0.8–1.0 billion ($128 million to $160 million).
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Capital Group Has Less Than 5% Voting Rights in Scandinavian
The Capital Group Companies, Inc., the world’s largest active fund manager, reported that it controls 4.91% of the total share capital in Scandinavian Tobacco Group A/S. Capital Group controls 4,226,410 shares. This reporting is in reference to Section 38 of the Danish Act on Capital Markets (kapitalmarkedsloven).
Scandinavian Tobacco Group has its headquarters in Copenhagen, Denmark, and employs approximately 10,000 people in Europe, the U.S., Canada, the Dominican Republic, Honduras, Nicaragua, Indonesia, and Sri Lanka.
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STG Adds Three Flavors to Nicotine Pouch Line
Scandinavian Tobacco Group UK has added three fruit-flavored varieties to its XQS nicotine pouch range: Raspberry Blackcurrant, Strawberry Kiwi, and Berrynana Twist. Each product has a nicotine strength of 8 mg, and a suggested retail price of £5.50.
The launch comes as nicotine pouches have seen 79% annual volume growth to be worth just under £136m, not including online sales. With the disposable vape ban coming into force in June, STG expects nicotine pouch sales will receive a further boost as many vape users look for different next-gen nicotine options.
STG UK’s head of marketing Prianka Jhingan said the supplier’s sales force would visit stores around the UK to encourage stocking the lines and offer a new countertop merchandising unit to display them.
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Scandinavian Sales Up, Profits Down
Scandinavian Tobacco Group (STG) released its 2024 annual report today, reporting a sales gain of 5.4%, while net profits were down by more than 20%. One of the biggest cigar companies in the world, it saw a 6% sales increase for the year to 9.2 billion Danish kroner ($1.3 billion), compared to 8.7 billion kroner in 2023. Net income, however, dropped for the second straight year to 940 million kroner ($136 million) from 1.2 billion kroner in 2023.
Last year “was another challenging year with a volatile business environment,” wrote chief executive officer Niels Frederiksen and chairman Henrik Brandt. “The global market for handmade cigars remains dominated by U.S. consumption.”
Handmade cigars accounted for 36% of STG’s 2024 revenues, while machine-made cigars and smoking tobacco were 48%.