The Premium Cigar Association (PCA) announced the recipients of the 2025 Step Up Awards, which recognize outstanding leadership and dedication to premium tobacco advocacy. These awards honor individuals and organizations that have gone above and beyond to protect the rights of premium cigar businesses and consumers across the nation.
The award ceremony will take place on Sunday, April 13, 2025, immediately following the PCA comedy show at the 2025 PCA Annual Convention and Trade Show. “This special recognition celebrates those who have stepped up in a meaningful way to defend the industry in legislative, regulatory, and grassroots arenas over the past year,” the PCA said.
This year’s Step Up Award winners include: Jimmy Hargrove, of the Colorado Premium Cigar and Pipe Association, Luke Benson of the Colorado Premium Cigar and Pipe Association, Greg Zimmerman of The Tobacco Company, Cigars for Warriors, and Michael Edney fromHunton Andrews Kurth.