The Tobacco Control Alliance (TCA) said Georgia’s goal of becoming tobacco-free by 2040 is under threat due to the rapid rise in e-cigarette and heated tobacco use, particularly among young people. The 2025 Global Adult Tobacco Survey said smoking prevalence in the country fell from 33% to 24% over the past decade, but the TCA says alternative nicotine products are undermining progress. The TCA is urging stronger “tobacco endgame” measures, including equal taxation of all tobacco and nicotine products, tighter controls on e-cigarettes, flavor bans, higher age limits, and stricter enforcement, noting that tobacco-related economic damage far exceeds tax revenues and that public support for tougher policies is strong.
