“Much of the debate on the Tobacco and Vapes Bill is focused on restricting youth access to vapes,” Haypp Group said in a press release announcing its latest survey. “While there are legitimate concerns around underage access to vapes, the introduction of broad product restrictions or bans may inadvertently exclude older segments of the population and impact the number of older smokers switching to vapes.”
In surveying 501 adult vape users in the UK, Haypp data found 87% of vapers aged 55 and over started vaping to quit smoking, compared with much lower rates in younger groups. The over-55 cohort was also the most positive about switching, with 92% saying they felt better after moving from cigarettes, and 55% citing health as the main benefit.
The findings suggest older smokers—who face higher long-term health risks—could be disproportionately affected by product bans that limit access to regulated alternatives. Haypp said policymakers should consider more targeted youth protections while preserving access and accurate information for adult smokers seeking to switch.