Japan Tobacco (JT) submitted an application to Japan’s Minister of Finance yesterday (January 27) seeking approval to revise the retail list prices of cigarettes, aligned with the government’s review of the heated tobacco taxation system effective April 1. The application covers all 37 variants of Plume tobacco sticks and Wiz tobacco capsules, marking a comprehensive price adjustment across JT’s heated tobacco portfolio. JT said the proposed revisions are intended to help maintain product quality and brand value while continuing to meet consumer expectations amid changes to the tax framework. If approved, the new retail prices will take effect from April 1, with the company acknowledging the added cost to consumers while committing to further improvements in product quality and customer service.
