Scandinavian Tobacco Group UK has added three fruit-flavored varieties to its XQS nicotine pouch range: Raspberry Blackcurrant, Strawberry Kiwi, and Berrynana Twist. Each product has a nicotine strength of 8 mg, and a suggested retail price of £5.50.
The launch comes as nicotine pouches have seen 79% annual volume growth to be worth just under £136m, not including online sales. With the disposable vape ban coming into force in June, STG expects nicotine pouch sales will receive a further boost as many vape users look for different next-gen nicotine options.
STG UK’s head of marketing Prianka Jhingan said the supplier’s sales force would visit stores around the UK to encourage stocking the lines and offer a new countertop merchandising unit to display them.
Scandinavian Tobacco Group is acquiring substantially all assets of XQS International in Sweden The transaction value consists of an upfront payment as well as an earnout agreement, STG announced in a